Adding value to artistic creations


WANTING to express her love for designing, Yong Mei Kheng decided to translate that passion into a art piece entitled “Miss Heart” for a digital art competition.

The 25-year-old’s submission for the Printcious Art Contest (PAC) 2016 featured several bright coloured heart shapes with black and white motifs.

“It took me one day to conceptualise the idea, and another half a day to design and colour the piece,” said Yong, who looks to Disney cartoons and artworks for inspiration and reference.

“My interest in art and design started after I won a consolation prize in a colouring contest as a child.

“I have joined many competitions since then to gain more experience.”

The Klang resident, who just completed her degree in business administration but also holds a diploma in graphic design, hopes to look for a job in the design field.

Yong’s art piece was one of the top 10 finalists in the PAC’s digital doodle category.

The contest was aimed at discovering hidden artistic talents and educating designers and digital artists about the benefits of the designer marketplace.

It offered over RM20,000 in prizes and featured two categories – digital art and digital doodle.

Visitors could choose from some 100 artworks shortlisted in the contest and have the designs printed on a gift item. The prices ranged from RM3 for one button badge to RM25 for a mug to RM35 for a cushion to RM35 for a puzzle set.
Visitors could choose from some 100 artworks shortlisted in the contest and have the designs printed on a gift item.

The winner for the digital doodle category was Noor Natasya Sarbini.

Tan Yi Xuan came in second while Ng Zhi Jun won third place.

John Ho won the first prize in the digital art category for his piece entitled “Alice” while Koo Gaik Teng won second place and Vanessa Ah Lir coming in third.

“I am very happy that Printcious made an art contest without any age regulation.

“It was not easy to find art contest like that these days,” said Ho, who is in his 40’s.

The first prize for each category was RM1,500 cash and RM1,500 cash voucher.

The second prize comprised RM1,000 cash and RM1,000 cash voucher, while the third prize was RM500 cash and RM500 cash voucher.

There was also a consolation prize of RM300 cash and RM300 cash voucher each for seven finalists.

Yong with her digital art piece entitled “Miss Heart”.
Yong with her digital art piece entitled ‘Miss Heart’.

The winners were selected through online votes (50%) and a judging panel (50%).

Submissions were judged based on their style, message and aesthetics.

The prize presentation for the contest was held during a one-day charity art exhibition organised by Printcious, an online company that offers customised gift-printing services.

Visitors could choose from some 100 artworks shortlisted in the contest and have the designs printed on a button badge, mug, cushion or puzzle.

Printcious marketing executive Sara Narwy said all proceeds from the event would be channelled to United Voice, a self-advocacy movement that promotes the needs of persons with learning disabilities.

“The contest was also held to mark the launch of Printcious’s latest feature – the Designer Programme,” she said.

Khoo won second place (centre) with her illustration of Korean artiste Lee Min Ho that won her second prize in the digital art category.
Khoo won second place (centre) with her illustration of Korean artiste Lee Min Ho that won her second prize in the digital art category.

“It allows an artist or designer to set the royalty price for their own artworks.

“Printcious will handle everything else – printing, payment, delivery, marketing and customer service.

“So fans of an artist can, for example, buy T-shirts featuring his artwork, but the artist gets to keep the royalty.”

Narwy said the programme’s tagline “By Artists, For Artists” hopes to encourage more creative individuals to take up art as a full-time career, not just as a hobby.