First ever Waku waku Japan festival in KL


Yap (third from left) checking out of the booths at the Atrѐ pop-up store by Atrѐ Business Development and Strategy director Mie Miwa (fourth from left).

FANS of Japanese pop culture are in for a treat as Pavilion Kuala Lumpur celebrates its very first Waku Waku Japan Festival, held in conjunction with the fifth anniversary of its Tokyo Street precinct.

Derived from the Japanese word waku waku to express “excitement”, the event was launched by Japan Embassy of Malaysia Minister Kodama Yoshinori and Pavilion KL chief executive officer of retail Joyce Yap.

After an engaging Senbon Sakura dance, a sake-breaking ceremony known as “Kagami Biraki” was done in an ode to Japanese tradition to symbolise good fortune and celebrations, before the cake-cutting ceremony to commemorate the anniversary.

Mall patrons were then treated to a Japanese Summer Dance Fiesta, in which they were invited to dance along.

Also deemed the “Happy Dance” by the Japanese, the performance saw shoppers and dancers moving along to the music in traditional Japanese Yukatas and Hapi coats – it was a truly colourful sight.

“This is a special year for us as it is the first time we created a month-long of Japanese-themed activities in conjunction with our Tokyo Street fifth anniversary,” said Yap.

“These days, people no longer go to the mall to seek what they need or what they want, they visit the mall to experience what the malls have. We will continue to enhance our tenant mix by bringing in new retailers and experiences, so as to create more excitement and valued memories for our shoppers.”

Guests were led into the centre court following the performance, where they witnessed for the first time outside of Japan, the pop-up store of Atré Snow Café.

There were also more than 30 never-before-seen Japanese brands at the festival, ranging from beauty and fashion to F&B and lifestyle.

One of the most popular toys to come out of Japan, the adorable Disney Tsum Tsum – a range of collectible plush baby Disney characters – comes to life at Pavilion KL from now till Aug 14.

Shoppers will have a chance to collect their favourite Disney characters from childhood classics such as Winnie The Pooh and Mickey Mouse.

In addition, they can also look forward to the mt masking tape pop-up store until Aug 7.

With its unique colours and patterns, mt masking tape has become very popular in Japan and around the world.

Shoppers will be rewarded with RM100 spent at Tokyo Street, or RM300 spent in a single receipt at specialty stores from July 29 July to Aug 2.

Those who spend RM500 in a single receipt at specialty stores stand to win a 5D/4N holiday package with H.I.S. Travel, including two ANA business class air tickets and a five-star accommodation.

For more information, visit www.pavilion-kl.com

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