RAUB: The “Discover Raub” initiative was a resounding success just one month after it was launched.
The phone application programme was mooted by MCA vice-president Datin Paduka Chew Mei Fun to help promote the former gold mining town of Pahang to outsiders.
“In just 30 days, 945,941 people have watched the videos and other useful information uploaded into the app.
“The Facebook page has also got 4,020 followers and plenty of positive feedback,” said a beaming Chew during the official launching held at Laman Pesona Resort & Spa near Cheroh here.
Also present were Raub MCA deputy chairman Datuk Chan Choon Fah, Raub MCA secretary Khoo Foo Ping and the resort’s general manager Gary Ng.
Chew said 75% of the followers were foreigners from countries such as Singapore, Taiwan, Indonesia, Hong Kong, the United States, Australia, Myanmar, Vietnam, Brunei, Thailand and the United Kingdom.
“This shows that foreigners are pretty interested to know more of lesser known sites but with rich historical value.
“Raub is one such location and there is vast potential to promote this town via the social media,” she said, adding that followers could download the app into their smartphone and get to know what Raub has to offer including food outlets and scenic spots.
Chew said locals from other states too could make a day trip and help to generate income for the people here and the country’s tourism sector.
She said this could help to stem the migration of youths to urban areas and create more business opportunities.
“However, locals must play a pro-active role, such as helping to protect and preserve the environment.
“We must ensure public toilets are clean and rubbish is not thrown indiscriminately,” she said, adding that only clean and pristine surroundings would attract more visitors.
Chew said her long-term aim was to inject fresh ideas in promoting Raub as the next natural tourism town with its own tradition and unique delicacies.
Later, Chew visited a physically challenged woman in Sungai Ruan new village.
She told Kong Loy Thai that she will now be receiving RM200 every month to lessen her burden.
Chew, the Deputy Women, Family and Community Development Minister, had assisted to secure financial aid for the unemployed villager from the Welfare Department.
An elated Kong expressed her gratitude to Chew, who pledged to continue identifying needy people and give them the much-needed assistance.
She also visited an orchard to find out about the problems faced by the owner, who in turn offered her the famous Musang King durian as a token of appreciation.