PROJEK57, a unity project and social enterprise with a vision of restoring Malaysia to its founding values of 1957, was officially launched by Tunku Abdul Rahman’s daughter, Tunku Datuk Paduka Khadijah Tunku Abdul Rahman Putra Al-haj in Atria Shopping Gallery recently.
Among guests at the launch were Malaysian football legends Datuk Soh Chin Aun (also known as Tauke) and Datuk Santokh Singh; hockey legends from the Malaysian 1975 World Cup semi-finalist team Datuk N. Sri Shanmuganathan, Wong Choon Hin and R. Pathma-rajah; and the cast of local blockbuster Ola Bola.
During the event, the sporting legends shared their experiences of being a part of Malaysia’s Golden Era of sports.
Projek57 hopes to create a movement of one million nation-builders through the sales of T-shirts, merchandising and community events.
The 100% cotton premium quality cotton T-shirts showcased fresh and relevant home-grown designs along with positive and meaningful messages about Malaysia.
As a non-political and non-partisan social enterprise, Projek57 is building a network of distributors comprising single mothers and underprivileged youths, who receive RM5 for every T-shirt sold.
Furthermore, Projek57 will set aside 40% of the remaining profits to organise empowerment programmes and training in entrepreneurship skills for this group of people.
Upon reaching its goal of selling one million T-shirts, Projek57 would have raised RM5mil, all channelled to helping single mothers and underprivileged youths.
Projek57 co-founder Collin Swee said through this initiative, he hoped to sow patriotism and unity across Malaysia.
“We share the same vision as our late first and founding prime minister Tunku Abdul Rahman; one of tolerance, diversity, progressiveness and, above all, unity – the building blocks of our nation.,” he said.
The project’s other co-founder Syed Sadiq Albar said: “Swee and I have been friends and business partners for more than 10 years, working successfully together based on trust and respect.
“Having grown up in a multiracial and multicultural environment, we want that positive experience to trickle down to our children, and to empower them to be able to play and grow up together without regard to race and colour.
“As experienced entrepreneurs, we are able to apply our knowledge and experience to make it a truly impactful project”.
The official launch event was also a celebration of all things enterprising and empowering as Projek57 collaborated with Entrepreneurs’ Organisation (EO) Malaysia to showcase Step Engage Marketplace, a collaboration between EO Malaysia, Cybercare Youth Organisation and Accenture to empower 40 underprivileged teens from five charitable homes towards employment and entrepreneurship.
Over a span of 10 weeks, the youths attended workshops where they were challenged to create viable business plans to be pitched to judges for seed capital.
The launch of Projek57 also featured booths for these youths to engage the public with their projects, with all proceeds raised going to their homes.
In addition to that, the event also featured the Social Enterprise Showcase, where interactive booths and displays showcasing four of Malaysia’s best Social Enterprise projects — Foodabox, GOLD, Uniworco and Biji-biji.
“Although unity is a crucial pillar of our nation, we believe that caring is an equally important pillar as well.
“As able-bodied and privileged citizens, we must step in and give our underprivileged and underserved communities the much-needed stepping stones they need for them to work with us in realising Tunku Abdul Rahman’s dreams of building a united Malaysia.
“This is the vision we have – a movement of hope for all Malaysians,” Syed Sadiq said.