SUMMER came early at IOI City Mall, Putrajaya as the shopping centre set sail on “A Voyage of Style & Beauty’ campaign with its first runway fashion show.
Set against a nautical backdrop of a 7.3m-tall cruise ship, the latest season’s fashion collections were showcased by 11 participating brands – Bata, Dr Cardin Signature, Focus Point, Hush Puppies, Kent, MOG Eyewear, Suitable, TopGirl, Valentino Rudy, Via Condotti and Young Hearts.
Many other interesting activities were also lined up to showcase the latest fashion trends.
“With more than 200 lifestyle and fashion stores available at IOI City Mall, shoppers will definitely find the right style and hot weather essentials to make this summer their most fashionable ever,” said the mall’s complex general manager Chris Chong.
Limkokwing University of Creative Technology and Linton University College featured their students’ creative collections while some also showed off their dancing and singing skills.
In conjunction with the fashion show, a “Fashion Photography” contest was held for patrons of the mall to capture the weekend runway shows and win lucrative prizes.
The contest garnered 200 photo submissions with 13 winning a total of RM14,000 worth of Fujifilm products.
Until May 15, shoppers will receive a limited edition beach bag with a minimum purchase of RM350 in a single receipt at participating outlets.
Additionally, the mall is rewarding shoppers with exclusive deals through its “Passport to Style and Beauty” redemption programme.
With a minimum spend of RM100 in a maximum of two receipts from selected categories, shoppers are entitled to a stamp on their “passport”.
With the stamps, they can redeem vouchers or products worth up to RM120 from the mall’s participating partners.
Facebook users stand a chance to win gift sets by sharing ‘A Voyage to Style & Beauty’ posts with the hashtag #SailToIOICityMall on IOI City Mall’s page.
Fashionistas will have a chance to win a Samsung Note5 as well as branded fragrances by sharing their outfit of the day (OOTD) shot on IOI City Mall’s Instagram page.