TO help position the capital as a destination of choice, mayor Datuk Seri Mohd Amin Nordin has launched a new brand identity for the city: “Kuala Lumpur: exciting. surprising. enticing. A City of Contrasts & Diversity.”
Amin Nordin said the new branding was a summation of the city’s key attributes and leveraged on its diverse attractions contrasted with Kuala Lumpur’s many old and new charms.
“By successfully branding Kuala Lumpur, we will be able to stimulate tourism, investment, job opportunities, business development and major event hosting.
“This in turn will promote the strengthening of our infrastructure, preservation of our heritage and lead to higher returns.
“The branding is aimed at bringing Kuala Lumpur to the forefront of the region’s most popular destinations for business and leisure.”
He also announced that signs bearing the words: “Kuala Lumpur: exciting. surprising. enticing. will be installed at three locations in the city.
“We will install the first one at Dataran Merdeka, followed by Bulatan Semantan and Jalan Sungai Besi.”
The mayor said Kuala Lumpur City Hall would work with corporations to seek their participation to fund the project.
“As the capital city, we play a key role in the development and growth of Malaysia’s tourism industry,” said Amin Nordin, adding that iconic cities like Paris and Rio de Janeiro had their own brands.
“Mention Paris and someone will sigh, “So romantic!” Speak of Rio de Janeiro, and “Carnival!” springs to mind.
“Likewise, we need to create a brand for Kuala Lumpur, something that differentiates us from other cities, not only within the region but globally, a brand that speaks of our intrinsic character,” said Amin Nordin.
He recounted that Kuala Lumpur was founded around 1857, at the confluence of two rivers, Sungai Gombak and Sungai Klang.
“In English, the name Kuala Lumpur literally means ‘muddy confluence’.
“It began as a humble tiny, tin-mining town of 87 residents.
“Now, after 159 years of building the city together, muddy is hardly the first word that springs to mind when describing our city,’’ he pointed out.
He added KLites had a lot to be proud of – the diversity of our culture, heritage buildings, iconic Twin Towers and world-class skyscrapers, malls, convention centres, financial district, entertainment zones and natural environment.