WE ARE often reminded to bring our own bags when we shop.
But laziness or forgetfulness gets the better of us, and we end up using plastic bags from the mall.
To further encourage shoppers to bring their own bags, Tesco Stores (Malaysia) Sdn Bhd launched its Going Green Together campaign.
This is aimed at getting the public to “think” and “act” green by promoting the use of reusable bags while shopping.
To motivate shoppers, from now until May 2, Clubcard customers will be entitled to 10 Green Clubcard points for each reusable bag while shopping at Tesco.
Upon accumulation, the points will turn into cash vouchers which shoppers can use to shop at any Tesco store.
The campaign is being held across 55 Tesco stores nationwide.
The launch, which took place at Tesco Extra Mutiara Damansara, was held in conjunction with Earth Day that is celebrated on April 22 globally.
It was launched by Domestic Trade, Co-operatives and Consumerism Ministry (Franchise and Consumerism) deputy secretary-general Datuk Razali Othman, together with Tesco Stores Sdn Bhd Government and Corporate Affairs director Datuk Azlam Shah Alias.
Azlam said the objective of the campaign was to create awareness on the importance of conserving the environment.
“The other thing that we have always tried to do to ensure the sustainability of this programme is embrace the culture of recycling, reusing and at the same time, preserve the environment,” he said.
The Going Green Together campaign not only involves reusable bags, but other activities as well such as designing your green bag contest, photo contest and spot the reusable bag users at selected stores, Azlam added.
There will be a variety of prizes worth up to RM50,000 to be won.
“We hope through this campaign, we will see a significant behavioural shift away from single-use plastic bags to reusable bags as a way to reduce the staggering amount of plastic bags that end up in landfills,” he concluded.
Tesco Malaysia joined the government’s no-plastic-bag initiative on Jan 1, 2011.