Ministry approves walking billboards at popular areas to attract tourists

The walking advertisements during the launch at the Tourism Centre.

THE Tourism and Culture Ministry has endorsed the walking billboard, saying that it is cost effective and capable of reaching a larger audience.

Tourism and Culture Ministry deputy secretary-general (tourism) Datuk Rashidi Hasbullah said this form of advertising was a medium that was interactive and capable of catching the attention of pedestrians on the street or visitors at exhibitions.