Immortalising childhood through photography

Two of Zubye’s works with children – ‘Precious moments with siblings’ (above) and ‘The little explorer’ (below).

Nikon (Malaysia) Sdn Bhd is collaborate with MPH Group Publishing this month in celebration of childhood and family through a photo exhibition featuring the works of local photographer Zubye Rusli.

Themed “Celebrate Childhood”, the exhibition, which puts a special spotlight on children’s photography, is open to the public for free and is being held at the Nikon Centre from now until April 30.

“I am sure every parent will agree with me that there is something so tender and enchanting about childhood. As little ones grow, each moment in their lives is precious. As these moments are irreversible, it is crucial to preserve them,” said Nikon (Malaysia) Sdn Bhd director David Ng.

For this reason, he said, Nikon believes in creating opportunities for parents to capture and immortalise these precious moments, which is why they embarked on this special initiative with MPH featuring the works of Zubye.

With a penchant for photography of children, Siti Zubaidah Rusli (Zubye), 38, has always believed that every child has a unique character and story to tell.

Through the exhibition, she wants to show the beauty and innocence of childhood through the art of photography.

Zubye’s interest in photography began when she received her first camera in 2002.

Experimenting on her family members as photo subjects, she slowly honed her skills. She eventually bought her first digital camera as her interest in photography grew and made the decision to quit her job as a Communications Engineer to pursue what would become an illustrious journey in photography.

“Photography is a medium for me to express my feelings visually in the sense of what I view and feel about the surrounding. With a special interest in children, I believe every photograph has its unique untold story to convey,” she said, citing her 11-year-old son as being a big part of her inspiration into her career.

Zubye knows that photographing children requires 100% of tolerance and love, noting that eight out of 10 children are unable to stand still for more than five minutes.

She notes that using the right equipment is also important.

“I am currently using a Nikon D750. I love this camera as it is a full-framed camera, but light and small, which is very suitable for lady photographers,” Zubye said.

She said the first DSLR camera she owned was a Nikon D40, and then she upgraded to the Nikon D80 and D300S. “The Nikon D300S is the one I use often, and it is currently still my backup camera.”

For an extra dose of inspiration, Zubye will also be sharing tips on photography at the exhibition, based on her recently published photography guide book entitled Sekeping Gambar Seindah Memori.

For details on ‘Celebrate Childhood’, log on to

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