Tamil cable channel sets world record

(From third left) Swapnil presenting the Guinness World Records endorsement certificate to Tan and Dr Rajamani with members of the crew.

GUINNESS World Records has endorsed Astro Ulagam’s live streaming of the Thaipusam festival as the Longest Live Streamed Festival.

Guinness World Records official adjudicator Swapnil Dangarikar said they were pleased to endorse Astro Ulagam’s feat of 55 hours of non-stop live streaming of 2016 Thaipusam as a Guinness World Record.

“We get a lot of requests from all over the world to endorse feats and achievements.

“Unfortunately, about 90% of them fail,” he said.

“But in this case, through systematic planning and sheer determination, Astro Ulagam has succeeded in its mission.

“We would like to congratulate Astro for providing a platform for a global audience to follow the live streaming of Thaipusam, not only in Malaysia but also in Sri Lanka and India.

“The colourful festival has also played an important role in promoting Malaysia as a tourist destination,” said Swapnil.

He presented the certificate to Astro chief executive officer Henry Tan and Indian Customers Business senior vice-president Dr C. Rajamani at a ceremony in Kuala Lumpur.

The live streaming was planned for 50 hours and audience had the privilege to watch the Thaipusam celebrations in Malaysia (Batu Caves in Kuala Lumpur, Thanneermalai in Penang and Kallumalai in Ipoh) as well as in Sri Lanka (Nallur, Innuvil and Kathirkamam) and India (Palani).

Dr Rajamani said they had achieved 55 hours due to the crew’s excellent commitment.

“As a result Astro Ulagam saw 119 million reach them on Facebook and the campaign’s hashtag #Vetrivel2016 trended during the four-day streaming,” he said.

Interestingly 35% of the global audience were from US, 28% (India), 16% (Malaysia), 5% (United Kingdom) and 4% (Canada).

“About 100 members of the crew were deployed across India, Sri Lanka and Malaysia, and the presence of drone cameras to provide panoramic and full spectrum viewing experience, in order to best capture the vibrant festivities in each of these countries.

“We would like to take this opportunity to thank all our fans for their tremendous support which motivates us to push beyond our limits.

“Setting this Guinness World Record takes festive celebration with Astro to a whole new level and further distinguishes Astro Ulagam as the leading destination for entertainment and live events,” said Dr Rajamani.

A classical dance by N. Rajesri, from the Temple of Fine Arts, Kuala Lumpur, and a peacock dance by a group of young dancers from Penang added glamour to the event.

Fans from all over the world had also posted encouraging comments on Astro Ulagam’s Facebook page.

Elsie Isayas from the United States commented that Batu Caves was a beautiful place and she was captivated by the caves.

“Thanks to Astro Ulagam for bringing back those wonderful moments,” she added.

Livonia Govender from South Africa stated: “I was extremely amazed with the production work, smooth viewing experience despite the long period of live streaming.”

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