Silhouette of a fashion icon


(From left) Yim, Helilia Juana, Loke, Kenji, Asia Worldwide Fashion Sdn Bhd executive director Methew Benjamin Yoon at the launch of the Karl Lagerfeld Kids Spring/Summer 2016 collection. The display of 9,120 pieces of fridge magnets depicting the image of Karl Lagerfeld, was recognised by Malaysia Book of Records as ‘The most number of fridge magnets assembled in a backdrop display’.

SOME 9,120 pieces of fridge magnets were put together to form the profile headshot of fashion icon Karl Lagerfeld.

The display at The Gardens Mall in Mid Valley City, Kuala Lumpur, by MK Magnet Sdn Bhd was recognised by Malaysia Book of Records as “The most number of fridge magnets assembled in a backdrop display.”

MK Magnet Sdn Bhd managing director Loke Moon Cheng and marketing director Kenji Piah received the recognition from Malaysia Book of Records general manager Helilia Juana Hashim.

The backdrop was displayed in conjunction with the Karl Lagerfeld Kids Spring/Summer 2016 collection launch by Asia Worldwide Fashion Sdn Bhd and made available in Malaysia for the first time.

(From left) Yim, Helilia Juana, Loke, Kenji, Asia Worldwide Fashion Sdn Bhd executive director Methew Benjamin Yoon at the launch of the Karl Lagerfeld Kids collection at The Gardens Mall. The display of 9,120 pieces of fridge magnets depicting the image of Karl Lagerfeld, was recognised by Malaysia Book of Records as ‘The most number of fridge magnets assembled in a backdrop display’.
Children looking stylish in outfits from the Karl Lagerfeld Kids collection.

Lagerfeld, creative director at Chanel and Fendi, has branched into designing children’s apparel, which features his cat Choupette in a vareity of cheeky prints.

The collection of three lines -- Karleidoscope, Rock Chic and Kuraco -- was modelled by 21 children.

Bright colours such as red were the base for Karleidoscope while bold prints of Lagerfeld’s silhouettes and initials were incorporated in the Rock Chic range.

Kuraco T-shirts, on the other hand, had base colours such as mint, grey and white.

Asia Worldwide Fashion Sdn Bhd chief executive officer Brian John Yim said it was during a trip to Paris that he saw children dressed in the trendy Lagerfeld designs and was smitten by the outfits.

About 200 guests, comprising models and celebrities in the local fashion scene attended the launch. Among the guests were A Cut Above Salons and Academy chief executive officer and creative director Datin Winne Loo, Miss Chinese Cosmo 2004 Carrie Lee and Malaysian model Amber Chia.

Some of the artistically talented children sang and played instruments such as the drum and electric guitar. Yim, himself a singer, performed a duet with one of the child models.

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