Understanding journalism

Parkaran (left) and Krishnamoorthy interacting with students at the workshop.

ABOUT 30 English Language students from Universiti Tunku Abdul Rahman’s Faculty of Arts and Social Science took part in a “Media Relations Workshop” at the Kampar Campus.

The students had a lively interactive session with Al Jazeera Malaysia English producer K. Parkaran and media consultant M. Krishnamoorthy as they learned the “tricks of the trade” from the experienced duo.

Throughout the four-hour workshop, students picked up tips on how to get exclusive stories, shape key messages as well as the do’s and don’ts on how to deal with the media.

Both former journalists of The Star, the facilitators also emphasised the need for freedom of the media and the pursuit of truth during their inspiring talk.

They also advised the students to put their best foot forward when facing the media and learn the best ways to garner better publicity for their respective organisation, through effective press release writing skills.

The workshop also covered how to prepare and engage oneself in an actual media interview.

The speakers advised the students to be clear of the interview objectives, knowing the key messages to be highlighted and techniques to help control anxiousness.

A participant, Jasmine Chuah Hui Ling, said the workshop was an excellent platform to gain insight into journalism and public relations.

“The workshop covered topics on how to face the media and navigate hostile press conferences, answer tricky questions, manage ambush interviews and more.

“Though it’s just a half-day workshop, we had so much fun learning, especially during the actual media interview role play session,” she said.

Another student, Kok Shun Hong, said he learned a lot about media relations at the workshop.

“It was a good opportunity for all of us to get professional insight from media experts with decades of experience,” he said.

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Family & Community , Perak , media relations , utar


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