Tapping into an auspicious year

  • Community
  • Saturday, 30 Jan 2016

Star employees are not missing out the chance to tap free Carlsberg beer

CHINESE New Year celebrations kicked off with a cheer for the Star Media Group Bhd (formerly known as Star Publications (M) Bhd) management and staff as Carlsberg Malaysia visited Menara Star in Section 16, Petaling Jaya.

Star Media Group chief executive officer and managing director Datuk Seri Wong Chun Wai, along with the senior management team, and Carlsberg managing director Henrik Juel Andersen officiated at the event by tapping beer from the Carlsberg Auspicious Bamboo .

The sound of drums then thundered across the main entrance of Menara Star as lion dancers pranced into sight.

Guests were kept amused as the lion dancers performed and presented fruit platters to them as a sign of prosperity.

Star employees grabbing the chance to tap beer from the Carlsberg Auspicious Bamboo.

(Star employees grabbing the chance to tap beer from the Carlsberg Auspicious Bamboo.)

The lion dance was followed by the traditional yum seng.

The crowd was then invited to take part in the Lucky Icon Strike game by choosing a number from six different Carlsberg icon cans.

The six different icons represent good fortune, good health, good bonus, good luck, good business and good friendship.

The crowd was also invited to tap free beer from the bamboo Carlsberg tree structure as they waited for the lucky draw results to be announced by Wong.

An exchange of gifts also took place between Andersen and Wong while the Gods of Prosperity handed out ang pow to the crowd.

The event came to a climax as Wong threw a set of Carlsberg dice and landed on the side that read “friendship”.

Some 24 lucky winners also managed to redeem prize money thanks to their ang pow.

Star employees grabbing the chance to tap beer from the Carlsberg Auspicious Bamboo.

(Wong (third from left) and Andersen are joined by Gods of Prosperity as they toast to the new year.)

Andersen said this year’s Chinese New Year 2016 promotion was a word-play on “one” and “six”, which in Mandarin — “yi liu” — meant auspicious.

“We have designed seven cans, with phrases for good fortune and good friendship, among other things, that are available in stores now,” he said, adding that this was the first time the brewer was carrying out such a festive promotion.

Andersen added that for 2016, the company was looking at a slightly soft market.

“It does not mean it will be a bad year, and we should be able to make our shareholders happy, but it will be challenging for the beer industry as well as for consumer goods,” he said.

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