KUALA LUMPUR: Watsons Malaysia kick-started the New Year with the launch of its Chinese New Year campaign at The Roof in Bandar Utama early this January.
The launch revealed Watsons’ Chinese New Year music video which featured the original song Happy Beautiful Year and cameo appearances by more than 20 top Malaysian celebrities.
“Chinese New Year is one of our important campaigns to continuously engage with our customers.
Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of being beautiful inside and out, and at the same time showing the diversity of the people in our country living harmoniously together,” said Watsons Malaysia head of marketing Danny Hoh in his welcoming speech to the media.
The highlight of the campaign, which was the song and music video, was performed live at the launch by the five main cast: Annie Pang, Choong Lai Chan, Julie Chew, Vivian How and Winnie Ho.
The five talents were casted in after a few rounds of audition by the award-winning production house Woo Hoo Pictures, which also co-directed and produced the music video with the Watsons marketing team. The shooting of the music video took place in Nov last year at various locations.
To showcase diversity in the music video, Watsons also invited top Malaysian personalities for cameo appearances in the music video.
The celebrities line up include Amber Chia, Leng Yein, Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng, Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus, Livonia Ricky, Stevensunny and Willy Tan.
“This music video showcases our favourite past times together which includes singing and dancing with lively music and at the same time showing fun, laughter and humour in it,” added Hoh on the making of the music video.
The music video which has been aired on national TV and also on Watsons Malaysia YouTube and Facebook channels, thus far has received more than one million views and 15,000 shares since its release on Jan 5.
Watsons ‘Happy Beautiful Year’ campaign also brings a wholesome celebration to its VIP members. This year, Watsons is offering RM1,000,000 worth of prizes for the Scratch and Win to its members with any purchase worth RM50 in a single receipt.
“We hope during this New Year, our VIP members will find the shopping experience at our stores a unique one. We hope the rewards will benefit them and at the same time sharing this to their family and loved ones,” Danny added in his speech.
Watsons customers can enjoy the great sale up to 50% from Jan 21 until Feb 17, while shopping at Watsons stores can be more rewarding with attractive gifts with purchases during the prosperous new year including collectible red packets in four exclusive designs and a limited edition tiffin carrier.
During the prosperous New Year, Watsons VIP members can look forward for more rewards including lucky 888 new VIP members signing up can win more than 788,888 worth of VIP points.
Besides that, members can look forward to be one of the lucky eight to receive RM800 worth of Oriental Restaurant vouchers each. And to Watsons LINE members don’t forget to follow us on Watsons Malaysia LINE account and look out for amazing RM5 worth of points giveaway to lucky 888 members.
Apart from that, existing Watsons VIP members can look forward to up to 10x points and exclusive members’ offers plus gifts with purchase of selected items in the stores and online store.
When purchasing from the online store, online exclusives for Watsons VIP members gives even bigger rewards with redemption of Watsons Tencel Masks at RM2, dining vouchers from Din Tai Fung, Hui Lau Shan, Baskin Robbins at RM6 and GSC Gold Class Tickets to watch a CNY movie at only RM8 per ticket. To purchase the rewards, visit here.
If you have not watched Watsons Happy Beautiful Year music video, click here.
For more information on Watsons Chinese New Year campaign and promotions, visit www.watsons.com.my
Limited time offer:
Just RM5 per month.
