Son of high fashion guru shows off his flair for style with smart dolls

(From left) Jimmy, Danny and Ho with the smart dolls during the Culture Japan Night at Gurney Paragon Mall, Penang.

DANNY Choo doesn’t hide his passion for design and he is a stickler for details as every design of his smart dolls has his signature, from the hairstyle to the shoes.

This is hardly surprising as such a passion runs in the family and he is the son of renowned fashion icon Datuk Jimmy Choo.

“I was involved in the making of all the six smart doll prototypes which are the Mirai, Kizuna, Chitosa, Ebony, Ivory and Eigi from the colour to skin tones.

“The multi-cultural dolls, which hit the market last year, were a hit in Japan,” he said when met at the Culture Japan Night in Gurney Paragon Mall, Penang, yesterday.

About 10,000 of these dolls costing RM2,000 each have been sold and they haven’t even gone into mass production yet.

He added that he had plans to take the company to the next level with the designing of bags and collaborating with renowned Taiwanese accessories designer Illiza Ho Chia-Hui,

The smart dolls attracting the attention of many visitors at the event.
The smart dolls attracting the attention of many visitors at the event.

Danny, 42, is a Japanese pop culture icon with more than 3.5mil followers on Facebook and Twitter. Born in Britain, he has lived in Penang for a number of years but is currently based in Japan.

He is also the creator of ‘Mirai Suenaga’, the anime heroine of 2007’s ‘Mirai Millennium’ film. The character was also the mascot of Malaysia’s Touch ‘N Go Card and several other brands worldwide.

Jimmy, who was also present at the event, said more than the business aspect, the entire collaboration of Danny’s company should be seen as promoting Malaysia in the world as a blend of cultures.

“I began the process of promoting the country to the world and Danny is merely continuing that journey as both of us are the country’s cultural ambassadors.”

According to Danny’s website (, the smart doll is a fusion of art using modern and traditional moulding methods which enables us to create a stylish and fashionable line of fashion dolls for an international market. The ‘SM’ from ‘SMART’ means ‘Social Media’ while the rest means “Art.”

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