Kacang putih at a click


Sathis Kumar packing ‘kacang putih’ into transparent bags.

Sathis Kumar packing ‘kacang putih’ into transparent bags.

GET your favourite Indian snacks from Kampung Kacang Putih in Buntong delivered to your doorstep in any part of the world with a click of the mouse.

Moving ahead with the times, several traders have started promoting their business online.

DNS Kacang Puteh Sdn Bhd manager S. Sathis Kumar said the company focused on online sales for the overseas market.

He said orders from as far as the United States, China and Australia have been pouring in.

Sathis added that usually tour buses would stop at the village and customers would take the business cards from the shop.

“They really enjoy the snacks sold here and some go online to order more of the products when they get back to their home country.

“Soon we will be providing the online service domestically as well,” he said at his shop recently.

Kacang putih refers to a variety of roasted, deep-fried or steamed nuts and other Indian snacks.

Kampung Kacang Putih is one of the country’s main suppliers of the spicy and delicious snack.

1 The rows of various types of ‘kacang putih’ on sale.2 DNS Kacang Puteh Sdn Bhd is located in Buntong.3 Azalina Mohd Abas and Roslan Musa picking out some of the snacks. — Photos: RONNIE CHIN/The Star
The rows of various types of ‘kacang putih’ on sale.

The traders enjoy brisk sales not only around Deepavali, but also during Hari Raya, Chinese New Year and other local festivals.

Perniagaan Kacang Putih S.R Ipoh’s managing director R. Arumugam said he started selling the snacks online for the Malaysian market about a year ago.

He said the response was really good because people who were unable to come to Ipoh would usually order online, especially when the festive season was around the corner.

Arumugam said once the customer has chosen the snacks he or she wants and paid for it by depositing the money into the company’s account, it would usually take two days for the goods to reach the customer’s door.

“We charge a courier fee of RM12 for the first 1kg to 5kg.

“The popular snacks purchased online are usually the pakoda and tapioca,” he added.

Arumugam said he took his business online as it was the current trend.

“More people prefer to shop online these days as it is convenient, hassle-free and saves time.

DNS Kacang Puteh Sdn Bhd is proving online sales of the snacks to the overseas market.
DNS Kacang Puteh Sdn Bhd is located in Buntong.

“These days, people are tech-savvy, so with a click of a mouse button, a lot can be done,” he added.

He said in a month, the company sells about 1,000kg of snacks through its online arm.

Arumugam is hoping to expand online sales to the overseas market in a year’s time.