340,000 soap bars and counting


  • Community
  • Thursday, 10 Dec 2015

Hilton Petaling Jaya marketing communications manager Brin Perumal (in blue) demonstrating how to recycle soap at the launch of the programme at the Sungai Tekir orang asli village.

HILTON Worldwide has extended its global soap recycling initiative to 59 hotels in 12 countries in the Asia Pacific region.

This is double the number of hotels and countries compared to a year ago, and more than a third of Hilton’s owned and managed hotels.

In partnership with organisations such as Soap Cycling (Asia), Sealed Air (Asia) and Soap Aid (Australia), Hilton’s Asia Pacific properties have recovered and donated more than 16 tonnes of soap which in turn created over 340,000 bars of new soap, to underprivileged communities in Asia.

Logistics partners that Hilton Worldwide works with, such as JTB Trading (Japan), DHL Korea (Seoul), DHL Global Forwarding Asia Pacific (Singapore), Guest Supply (South China) and Bunzl (Australia), also help make the programme sustainable by transporting the donated soap to soap recycling facilities.

In Malaysia, all three major properties, Hilton Petaling Jaya, Hilton Kuala Lumpur and DoubleTree By Hilton, Kuala Lumpur are actively participating in this soap recycling project.

Hilton Petaling Jaya has adopted Sungai Tekir orang asli community for Soap for Hope programme, in partnership with Sealed Air Malaysia.

This innovative programme was pioneered by Sealed Air to recycle used hotel soaps into fresh soap for distribution in local communities.

“The objectives of this noble project are three-fold – to save lives by giving free soap to communities that have no or limited access to soap; to provide livelihoods to the local community through soap recycling; and to help our hotel reduce the amount of waste dumped in landfills as well as to protect the environment through recycling soap,” said Hilton Petaling Jaya general manager Charles Marshall.

This project with the orang asli community is spearheaded by a group of volunteers who have formed a community based organisation called Making Orang Asli Mothers Independent (MOAMI).

The main objective is to help mothers become the initial educators, nutritionists and medics of their children.

The programme supports Hilton’s commitment to diverting waste from landfills through reuse, recycling and donations via its global RePurpose programme, and aligns with its global corporate responsibility strategy, Travel with Purpose.

Today, more than 650 Hilton Worldwide properties donate soap and collectively, they have diverted close to 270 tonnes of used soap waste (and counting) from landfills, and created more than one million new bars of soap for underprivileged communities.


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