STARWOOD hotels in Kuala Lumpur are teaming up to raise funds to support children born with congenital heart defects.
The partnership between Aloft Kuala Lumpur, Sheraton Imperial Kuala Lumpur, The Westin Kuala Lumpur and Le Meridien Kuala Lumpur aims to raise RM30,000.
The funds will be channelled to Gleaneagles Hospital for its A-Heart-for A-Heart charity programme.
The public and hotel guests can take part by purchasing Bintang the Bear soft toys, priced at RM50 per bear, where each bear is fashioned with an exclusively designed scarf reflecting the unique characteristics of each hotel brand.
The collection has been created exclusively by artist and illustrator Haris Rashid.
Le Meridien Kuala Lumpur general manager Harvey Thompson said the hotel was happy to collaborate with Gleaneagles again for the third year running.
“We are joining hands with our sister hotels in Kuala Lumpur for the second year, and I believe that together, we will continue to make a difference in these children’s lives,” he said at the launch of the programme.
Since 2013, the hotels have managed to contribute nearly RM30,000 towards the programme.
Gleaneagles’ A-Heart-for A-Heart charity programme offers medical intervention to children from low-income families, and to-date, the programme has benefited more than 900 children.
There are four different designs for the teddy according to their respective hotels, which has their own unique identity.
For instance, the Le Meridien Kuala Lumpur bear proudly wears a scarf with a hibiscus flower complemented by a paintbrush print to emphasise the brand’s passion for culture and art.
The Sheraton Imperial Kuala Lumpur bear, meanwhile, wears a scarf inspired by connectivity to represent Sheraton’s hospitality.
The Westin Kuala Lumpur design features sun, sports, and healthy eating, represented by running shoes, fruits and vegetables.
For Aloft Kuala Lumpur, the bear’s scarf features a design of vibrant musical notes and a cocktail.
The bears are available for purchase at any of the four hotels throughout this month.