THE Malaysian Urban Retreat Festival or MURFEST 2015 to be held next month will be a mini getaway to rejuvenate the mind, body and soul, said its founder and director Shobie Malani.
She said the main aim of MURFEST was to educate the young and assist the middle-aged and seniors to embrace a wellness or fitness practice to adapt into their lifestyles.
“We want to bring communities together to gain knowledge, change mindsets, and cultivate a mindful and healthy society,” she said at a press conference in Kuala Lumpur.
MURFEST, which will be held from Nov 13 to 15 at Hotel Pullman in Bangsar, Kuala Lumpur is supported by the Youth and Sports Ministry through FIT Malaysia, Malaysian Health Promotion Board (MySihat), and Malaysia Major Events (MME).
MME general manager Tony Nagamaiah said MURFEST would help profile Malaysia as the hub for fitness and wellness activities.
“We target international arrivals, including instructors, speakers, participants and musicians from all around the region.
“This influx of foreign and local attendees will contribute to an estimated economic impact of over RM10mil generated from tourist expenditure within the country,” he said.
It also has the support of top names in health and wellness, including yoga experts Simon Borg Oliver, Kosta Miachin, Anna Sugarman and locals, Atilia Haron and Jojo Struys as ambassadors.
Participants will also be able to indulge in all things organic and healthy at the JUST BE Market, which will also be open to the public.
The market will consist of organic food, semi-precious healing stones, natural healers, herbal and ayur-vedic healing, essential oils, and simply networking with fellow wellness enthusiasts.
The three-day festival has over 80 different classes and workshops to choose from, including yoga, pilates, qi qong, aqua yoga, zumba, capoeira, motivational speakers and sound healers.
There will also be a URBANITE concert comprising international and local bands of various genres.
MURFEST also provides corporate wellness workshop packages which are claimable from the Human Resource Development Fund.