The hotel industry and tourist attractions in Kuala Lumpur have seen a 20% to 30% drop in numbers in the first six months of this year.
Kuala Lumpur mayor Datuk Mohd Amin Nordin Abd Aziz said drop in the value of the ringgit had not helped draw foreign tourists to the city.
“One of the contributing factors is uncertainty over the economy.
“This has led to many tourists cutting back on their holidays,” he said during his speech at the launch of “KL Dekat Je” campaign at Sunway Putra Mall.
He said to ensure a steady flow of tourists, Kuala Lumpur City Hall (DBKL) would collaborate with various industry players, associations and agencies to boost domestic tourism.
“Initiatives will include identifying new markets and introducing new tourism products, services and packages,” he said.
Amin Nordin added that in line with the KL Tourism Master Plan 2015-2025 to work with the private sector, DBKL had taken steps to collaborate with the Malaysia Association Of Hotels (KL Chapter), KL City Gallery, KL Hop On Hop Off, Sutra Travel Management Companies and Tourism Malaysia to introduce a campaign to boost local tourism through the “KL Dekat Je”.
“The objective of this holiday package is to stimulate domestic tourism by making Kuala Lumpur the main destination for domestic tourists.
“The ringgit’s depreciation should result in locals being more receptive to holidaying in the country,” he said, adding that the package would draw them to Kuala Lumpur.
The RM180 package per person includes a 3D/2N hotel stay, tickets to the musical MUD Kuala Lumpur, KL Hop On Hop Off and KL City Gallery, voucher from Sunway Putra Mall and a choice of two guided walking tours as well as museum visits without charges.
The buyer can also watch the Citrawarna festival for free today at Dataran Merdeka.
“We expect 15,000 locals to purchase the package,” he said.
The package can be bought at www.visitkl.gov.my until Dec 31.
Also present at the event were Tourism Malaysia deputy director-general (promotion) Datuk Azizan Noordin, DBKL Socio-Economic Development executive director Datuk Normah Malik, Kuala Lumpur Tourism Development Council life member Tunku Datuk Seri Iskandar Tunku Abdullah and Sunway Group property investment division managing director Datuk Ngeow Voon Yean.