Spicing up social responsibility

Since its implementation over 20 years back, farmers participating in the Nestle Chilli Club contract-farming scheme in Bukit Awang, Kelantan have seen their incomes rise by 70. — Photo: SHAARI CHE MAT/The Star

CREATING “Shared Value” at Nestle Malaysia’s Chilli Club – a contract farming scheme, means ensuring a win-win solution for both the company’s business growth, as well as the farmer’s livelihood.

Nestle Malaysia Agricultural Services head Yong Lee Keng explained that for this set-up, “win-win” means procuring a safe, good quality supply of chillies for Nestle Malaysia’s chilli sauce manufacturing.