DUTCH Lady Milk Industries Bhd has introduced a campaign that encourages Malaysians to drink two servings of milk daily as part of a balanced diet.
Themed “2-a-Day Milk, The best gift for your family”, the campaign highlights the nutritious benefits of drinking two servings of milk daily, especially how it addresses nutritional gaps in Malaysian children as found in the South-East Asian Nutrition Survey (Seanuts).
Dutch Lady Malaysia marketing manager Jo-Anne Jayasiri said that milk was a great source of nutrition.
“Milk is one of the most nutritionally complete sources of nutrition for the family, helping children to grow and develop while maintaining strong bones and muscles for adults,” she said.
“However, Malaysians are not drinking enough milk.”
According to the 2003 Malaysian Adult Nutrition survey, Malaysians only consumed 0.14 servings of milk and dairy products a day, which is basically one small glass per week, as compared to the Malaysian Dietary Guideline recommendation of one to three servings per day.
“We see it as our responsibility to contribute to the nutritional health of Malaysians and help them build strong families.
“The 2-a-Day campaign is our effort to educate and encourage Malaysians to drink milk in accordance with Malaysian Dietary Guidelines,” Jo-Anne said.
She also said Dutch Lady Malaysia had partnered with the Nutrition Society of Malaysia as well as celebrity Aaron Aziz and his family to educate Malaysian families on the goodness of milk and how easy it is to incorporate two servings daily.
“Families will be educated through media platforms and on-ground roadshows on their nutritional value.
“They will also be advised by nutritionists on how to incorporate two servings of milk daily as part of a balanced diet,” she said.
Representing the Nutrition Society of Malaysia at the launch was Prof Norimah Karim.
Prof Norimah is also honorary secretary of the local nutritionist fraternity and programme for Human Nutrition head at Universiti Kebangsaan Malaysia’s School of Healthcare Sciences.
“Milk is versatile as it comes in a form that is ready to be consumed, and it complements other foods and beverages.
“It is suitable for the whole family.
“For under-nourished children, drinking two servings of milk a day can ensure they don’t miss out on essential nutrients required daily,” she added.
She also said that vitamin D was important to both adults and children as it helps with the absorption of calcium in our body.
“No matter how much calcium we consume through our diet, it will not be sufficiently utilised without adequate vitamin D.
“In severe cases, vitamin D deficiency can lead to rickets, a disease in which the bone tissue doesn’t properly develop, leading to soft bones and skeletal deformities.”
She said to address this, children should spend more time outdoors to allow the body to produce Vitamin D naturally.
“As Vitamin D is fat soluble, we can only obtain it from fish such as mackerel (ikan kembung), sardines and salmon.
“Egg yolk and milk can also be fortified with vitamin D,” Prof Norimah said, adding that the Health Ministry recommended an intake of five microgrammes of Vitamin D a day.
Meanwhile, Dutch Lady corporate nutritionist Loo Mei Fong said Dutch Lady PureFarm milk contained the amount recommended by the ministry.
Newly-appointed ambassador for the campaign Aaron was also present at the launch with his wife Diyana Halik.
“We have three children, and they are at the ages when they still need good nutrition to support their growth and development.
“Nutrition is one of the priorities we look into for them,” Diyana said.
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