ASIA Worldwide Fashion Sdn Bhd has opened a new kids concept store called Kids Around in The Gardens Mall, Mid Valley City, Kuala Lumpur.
The store looks like as a wooden house and showcases the junior lines of several large fashion houses such as Boss Hugo Boss, Chloe, Karl Lagerfeld, DKNY, Little Marc Jacobs, Timberland, Carrement Beau and several others.
It is the First Kids Around store in Asia, while other stores are being opened worldwide in London, Milan, Moscow, Madrid, Saudi Arabia, Beirut and Panama, with many more planned for 2016.
Kids Around offers contemporary, authentic and quality apparel for children from 0 to 16 years old.
Aside from clothing, the store also stocks bags, shoes, and other accessories – all selected for their style, simplicity and quality materials.
The ribbon-cutting ceremony for the store, which is located on the second floor, was officiated by company directors Datuk Tan Hong Lai, Datin Heng Chai Lee, Matthew Benjamin Yoon, Brian John Yim and The Gardens Mall’s leasing head Elizabeth Tan.
Yim, who is the company’s chief executive officer and recently won the 2015 The Outstanding Young Malaysian Honoree Award, hosted the event by introducing the children of Malaysian celebrities and young entrepreneurs who wore Kids Around labels and catwalked with their parents.
The duos selected for the event included Chatime chief executive officer Bryan Loo and his daughter Kylie, La’Mode Coiffure creative director Elmer Tay and his daughter Euclid, Miss Malaysia Universe 2001 Tung Mei Chin and daugher Gyzelle and Gabryelle, MK Magnet Sdn Bhd marketing director Moon Chieng and daughters Piah Shi Lin and Pia Zi Lin and child actor and model Sawyer Leong, 7, and his father Gavin.
Sawyer then joined Levin Loh, 9, on stage for a beat box and dance performance.
“During my time, my parents only bought us superhero T-shirts. Not only that, I had to share the clothes with my siblings. I was the third in the family and would wear hand-me-downs from my two elder brothers.
“Today, I see the children of my friends wearing designer shoes and using designer bags and they are only four years old. I believe luxury fashion for children is picking up in Malaysia,” The Green Target Group managing director and chief executive officer Datuk Tan Hong Lai said.