TOURISTS can now enjoy sightseeing in Kuala Lumpur with ease with the newly launched KL Pass, which offers seamless access to tourist attractions in the capital city.
The integrated tourist pass offers unlimited rides on Kuala Lumpur Hop-On, Hop-Off buses, entry to participating tourist sites without further payment and privileged discounts as well as offers by participating merchants.
The prepaid card which is produced, managed and marketed by Meridian Tourist Access Sdn Bhd, and endorsed by the Kuala Lumpur City Hall (DBKL) and Tourism Malaysia, is listed in the Kuala Lumpur Tourism Master Plan 2015-2025.
Company managing director Farouk Nurish said they expected to sell 20,000 cards within one year from the launch.
“We received a lot of enquiries and tourists were buying it before the official launch.
“The company spent about RM1.2mil to build the system while another RM1mil will be spent on improving the security of the card as well as for advertising and promotion.
“Our two-week-old KL Pass website has attracted over 2,000 customers,” he said at the card’s launch at the Kuala Lumpur Craft Complex.
The KL Pass is part of an initiative to boost Kuala Lumpur tourism as well as increase the average night spent in the city.
The card comes with a 140-page KL Pass guidebook.
It covers 17 attractions in Kuala Lumpur such as Aquaria KLCC, KL Tower and Zouk Club as well as 73 offer providers.
Visitors will not have to make any cash payments while visiting selected attractions as the entrance fees will be deducted from the card’s purse value, which is higher than the pass’ purchase price.
Other special privileges include discounts at selected shopping, dining and entertainment outlets in Kuala Lumpur.
Farouk said the pass also served as a data collection tool to track tourists’ sentiments, places they visited and what appealed to them in Kuala Lumpur.
“These statistics will be compiled to further enhance the tourism industry in Kuala Lumpur.
“We are currently at phase one of its development and we plan to increase our participating stakeholders to more than 300 establishments.
“The next phase is expected to kick off by end of the year,” he added.
Present at the launch were Kuala Lumpur mayor Datuk Mohd Amin Nordin Abdul Aziz, DBKL Planning deputy director-general Datuk Mohd Najib Mohd, DBKL Tourism Unit head Noraza Yusof and Malaysian Handicraft Development Corporation corporate communication division deputy director Abdul Manan Ismail.
Amin Nordin said with the pass and accompanying guidebook, tourists could get to know more about the attractions in Kuala Lumpur and this would give them more reasons to stay longer in the city.
“There is a substantial disparity in the number of visitors to the numerous tourist attractions here. Some recorded high daily number of visitors while others get low numbers.
“This is due to the limited packages offered and the lack of a convenient pass to facilitate and create awareness on available attractions.
“It resulted on an average of 2.5 nights stay by the tourist but we hope this card will encourage an increase in the average night stay,” he said.
The pass comes in six variants – one-day, three-day and six-day passes for adults and children.
Adult passes are priced at RM165, RM395 and RM675 respectively while child passes cost RM125, RM325 and RM530 respectively.
Currently, it is being sold at KL City Gallery, KL Concierge kiosk and KL Hop-On, Hop-Off ticket counters.
More locations for the sale of the pass will be added soon.
It can also be bought online. Foreign tourists can have the passes sent to their home countries or collect them when they arrive here. For details, visit www.klpass.com