1 Used Heineken bottles were used by Biji Biji to recreate the iconic Heineken Star. ‘Popping Star’ is one of the featured creative pieces at the Heineken ImagineKL showcase.2 Acclaimed fashion designer Joe Chia and the architecture-based design collective Kontak explored the connection between the clothes we wear and the space we occupy through their untitled collaboration, which was showcased at the Heineken ImagineKL showcase.3 Guests attempting to create tones and sounds by putting their hands though the laser beams at the Lasersonic installation, which was featured at the Heineken ImagineKL Showcase.
Heineken unveiled its latest “Imagine” campaign aimed at encouraging discovery of the brand.
Visitors were treated to a creative showcase with a heady mix of creative visionaries and transformed the brick-and-steel interior of Slate@The Row into an intuitive art space titled #ImagineKL.
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