LOCAL traditional ready-to-wear label Ooh! is unveiling its Raya 2015 collection, which was launched on its website recently.
The range consists of a balanced mix of contemporary designs using fun pastel hues, with traditional cuts and its signature heavy beading.
Crisp and sharp colours, graphic prints, as well as playful sophistication are the hallmarks of the brand.
Original designs by the co-founders, the line boasts seven different designs catered to the contemporary Malaysian woman.
Along with local brand Gulab Beauty, they will showcase their designs at the annual Vendeur Festival today and tomorrow from 10am to 2am at Hall B, Matrade Exhibition and Convention Centre.
Gulab Beauty will unveil its collection of long beaded and sequinned kaftans, which are crafted from various materials ranging from silk and satin to cotton and lace.
All kaftans come with linings and innerwear for the conservative muslimah. Prices range from RM150 to RM400.
With a name that cuts across languages and dialects, “Ooh!” was chosen because it is an expression which displays happiness, amazement, satisfaction and excitement. With its fun and playful designs, the outfits were created to spread cheer and positivity among wearers, as the co-founders believe that traditional attire is part of Malaysian culture – worn not just by Malay women, but also the Chinese, Indians, Punjabis and Eurasians, during special occasions, at work or for play.
The brand, which was launched three years ago, has experienced steady growth, obtaining feedback from new and existing customers — both online and offline — to further tweak and improve its products.
The fabrics and embellishments used are sourced locally and all over the region.
The pieces are then designed in Kuala Lumpur and handcrafted both locally and around South-East Asia.
Each piece by the brand is sewn and beaded by traditional home tailors who are exceptional at their craft.
Ooh! provides part-time employment to these talented individuals, most of whom are single mothers or people from economically-disadvantaged backgrounds.