Packaging company Tetra Pak (Malaysia) Sdn Bhd has announced a recycling campaign for consumers called the CAREton Project 2015, which aims to collect 8.5 million used drink packs and recycle them into 1,150 roofing tiles.
The tiles will be used in the rebuilding of 25 homes for victims of the floods in the east coast earlier this year.
Tetra Pak, with the support of chocolate drink maker, Milo, will then match the targeted amount of roofing tiles raised by the public, thus increasing the number of houses which can be constructed up to a total of 50 homes.
Social enterprise Epic Homes, which has collaborated with the CAREton Project for the past two years to build homes for the orang asli communities, will be building the homes for the east coast flood victims as well as managing the distribution of the roofing tiles to other villages that need them.
Tetra Pak Malaysia, Singapore, Philippines and Indonesia Environment director Terrynz Tan said the needs of Malaysians in the east coast were dire and should not be overlooked.
“The east coast floods were devastating and displaced tens of thousands of people. While many evacuees have since returned to their villages, they remain homeless as their homes were destroyed by the prolonged flooding. Hence, we have decided to commit towards rebuilding efforts to help victims who are in need of roofing tiles to build a new home,” she said.
Each nine-by-four-feet roofing tile requires 7,247 recycled drink packs to make and is made out of compressed poly aluminium – a lightweight, water and heat resistant, and highly durable material.
The drink packs are recycled at KPT Recycle Sdn Bhd – Malaysia’s largest carton recycling facility and Tetra Pak recycling partner.
The announcement follows the success of The CAREton Project in 2014, when it surpassed collection targets by almost 40%, totalling 7.2 million drink packs. This will contribute to 20 homes for underprivileged orang asli communities in Batang Kali, also by Epic Homes.
Last December, more than 50 employees, relatives and friends from both Tetra Pak and Milo joined hands with experts from Epic Homes to complete the 10th home build using roofing tiles made from recycled used drink packs.
Social enterprise Epic Homes, who are the beneficiary for the CAREton Project 2015, has begun rebuilding efforts in the east coast.
Epic Homes founder and chief executive officer John-Son Oei said, “Our focus has always been on providing homes for the underprivileged. When we saw the damage the last floods caused, we wanted to do more than just provide homes. With so many organisations working individually on-ground, many flood victims are receiving the help they need, but many are being left out as well, especially those who are in more rural areas.
“When we realised that there was a dire need to identify villages and areas that needed rebuilding, together with a collation of NGOs we created a non-profit collaborative platform which we believe will serve as a central database for all who want to help.
“To make things easier for NGOs, organisations and individuals willing to aid the rebuilding process of homes in the east coast, The Project House Relief website was launched, where anyone can help with the distribution and identification of areas that needs will be channelled to. We are grateful for the partnership with Tetra Pak for this shared passion to offer sustainable housing solutions to communities in need,” he added.
The CAREton Project has also expanded its collection network with Hilton Petaling Jaya coming on board as its latest collection partner.
To-date, Tetra Pak has expanded its collection network to over 20 commercial partners, with more than 470 collection points across Malaysia. Consumers who wish to drop off their used drink packs can visit Tetra Pak’s Recycle Easy website at http://recycle-easy.com.my for the list and location of these drop off points.