Coatings expert goes beyond walls

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  • Friday, 26 Jun 2015

Fresh coat of paint: A room painted with Nippon’s Momento Velvet Pearl.

NIPPON Paint Malaysia Group has unveiled three new coating innovations under its “Nippon Momento – Special Effect Paint Series”, namely the Designer Series, Metallic Series and Stone Art.

Nippon Paint is building on its textured paint series to further inspire homeowners, offices, and retailers.

Nippon Paint Malaysia Group general manager Gladys Goh said it was an exciting year for Nippon Paint with the introduction of the series, which was the company’s umbrella brand of textured paint.

In 2012, Nippon Paint introduced its Momento Special Effect Paint range of coatings that added a sensorial element via textured effects that shimmer and sparkle.

Traditionally, the paint is perceived as a 2D, flat coat of paint. So the Momento Special Effect Paint was an innovation beyond the conventions as it had a 3D-textured paint, which had a more creative finishing and surface patterns than ordinary wallpapers.

The new “Nippon Momento Designer Series” consists of Velvet Gold, Velvet Pearl and Velvet Metallic; Rust Box, Optical and Travertino.

“The Velvet Series is distinctly unique as it has the features of the stylish works of Italian craftsmanship. Besides the ability to cover unevenness of the wall surfaces, it also gives the wall a distinctive touch of silky smoothness which brightens the living space,” said Goh.

“As Malaysia and Asia’s leading total coating solutions provider, Nippon Paint has always placed strong emphasis in Research and Development (R&D) activities. Living our mantra as “The Coatings Expert”, our Nippon Momento Special Effect Paint Series coats beyond just interior walls — it has now been extended to cover external walls as well as various other surfaces such as wood and metal.

“We continuously engage with specifiers such as ID designers, colour specialist, project owners, architects, developers and various stakeholders to inspire them to set new trends and create various interpretation of ambience that are unique, innovative and stimulating.

“We also encourage not just industry professionals, but also homeowners to utilise special effect paints that offers a different ambience by creating different textures to your living space — setting new trends and creating various interpretation of ambience that are unique, innovative and stimulating,” said Goh.

In line with its recent brand and corporate repositioning from “The Paint Expert” to “The Coatings Expert”, Nippon Paint now has the capabilities to serve multi-segments such as architectural, protective, industrial, automotive and marine and coat multi-surfaces — from metal to wood, tiles, cement, slate, glass and even plastic.

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