ANTABAX, Giant and Guardian launched the “Shared Health, Shared Hope” campaign in support of the Women’s Aid Organisation (WAO).
The campaign, launched at Giant Kota Damansara on June 7, will run until July 31. Five per cent of sales from the entire Antabax antibacterial personal care range from all Giant and Guardian outlets nationwide will be channelled to WAO in support of its Refuge and Child Care Centre.
Studies show that children who witness domestic violence are more likely to be affected by violence as adults, either as victims or perpetrators.
For these children, home is not a refuge. Their exposure to domestic violence can have a powerful and profound impact on their lives and hopes for the future.
WAO executive director Sumitra Visvanathan said the NGO’s Refuge and Child Care Centre offers an important service for women and children who need refuge as they make the decision to break the cycle of violence and rebuild their lives.
“The main cause for violence against women is inequality in society.
“We require a minimum of RM1.2mil annually for our programmes, and much of this comes from corporate and individual donors,” she said.
The centre now shelters an average of 100 women and 120 children every year, occupies a space of approximately 3,657.6sq m and has five bedrooms, six bathrooms, a kitchen, an administration office and a storeroom.
In her speech, Lam Soon Edible Oils Sdn Bhd marketing division household and personal care group product manager Angeline Sim said the brand was actively working with different organisations to bring about positive change for those in need.
“As a family-focused brand, Antabax is invested in helping children, women and men in terms of physical, emotional and social health towards building a healthier and stronger nation.
“Charity fundraising is an annual event for Antabax, and as we are approaching the Ramadan and Aidilfitri season, we want consumers to think about those who need their assistance to start afresh and to have access to the same benefits that many of us take for granted.
“With this campaign, we would like to lend a hand in their time of need through the support of our users,” she said.
GCH Retail (Malaysia) Sdn Bhd senior category manager Ellen Wong said, “Giant is proud to continue the successful collaboration with Antabax for the fifth successive year, by bringing the strength of our strategic network of stores to help raise funds for WAO.
“All our 129 stores across Malaysia will participate in the programme,” said Wong.
Also at the launch was songstress Ning Baizura, who enthralled the audience with her powerful voice.
WAO, founded in 1982, aims to create a society that is free from violence against women.
It provides emotional, social and material support for survivors of domestic violence; strengthens the capacity of abused women to manage themselves by providing temporary refuge services; and creates awareness on issues of violence against women.
For details, visit www.facebook.com/NewAntabax.