GREEN living is not about staying in virgin rainforests, consuming strict vegan diets or resorting to extreme living standards, very much like a hermit would do.
Green activist, speaker and trainer Matthias Gelber hopes to demonstrate this through his new venture, The Greenman’s Guide to Green Living & Working.
The guide, touted as Malaysia’s first carbon-neutral book, was printed by eco-certified Malaysian printing firm Nets Printwork Sdn Bhd using FSC-certified recycled paper and solvent-free vegetable ink, with Sirim eco-label for books and carbon footprint measurements based on Sirim standards.
In spite of this, Gelber went the extra mile to ensure he acquired twice as many carbon credits than the 0.33kg of CO2 equivalent that the printing of each book requires.
“My mission is to inspire everyone to take small, meaningful steps and actions, thereby mobilising the masses to embrace eco-actions within their own circles.
“I want to motivate Malaysians of all ages, corporations of all sizes, educational institutions and even ministries and government agencies to think, act and live green within their homes, offices, at work areas, through businesses and even during leisure activities.
“The plan is that 10,000 books will be pledged to students who commit to the 10% energy savings pledge.
“This book connects with the ongoing Negawatt Revolution, at negawattrevolution.org, which aims to get everyone to keep track of their energy consumption and make conscious efforts to reduce their home electricity consumption by 10% or more,” Gelber said.
Gelber earned the title of the ‘Greenest Person on the Planet’ in 2008 from 3rdWhale, a Canadian social media forum and information source committed to green living and sustainable lifestyle choices.
He beat more than 600 ‘green’ citizens from 22 countries to receive the title.
Armed with a masters degree in environmental science from Brunel University in the UK, Gelber has committed the past 19 years, including 10 in Malaysia, to environmental management, conducting speaking engagements, workshops and green projects in some 40 countries worldwide.
Gelber also co-founded Maleki GmbH, a company in Germany that specialises in low carbon footprint and high performance building materials.
The book was launched in IACT College and the event was attended by representatives from the companies featured in the book, students and members of the media.
IACT chief executive officer Jason Chin reaffirmed the institution’s commitment towards raising awareness and nurturing its young population to care and contribute towards the environment.
“Being in the communications and education industry, we want our students to think critically, act wisely with integrity so as to make positive contributions to the world, in whatever they do.
“Besides equipping them with business aptitude and skills, we want our students to have life values, be responsible for their actions with positive impact to society, their work place and equally important, the environment.
“We congratulate Gelber for this book which we hope will change the mindset of all Malaysians to live and work green,” Chin said.
And to corporations and communities that purchase a sizeable number of books, Gelber added, “I would conduct an environmental talk for their guests as an affirmation of what I believe in and want as many people to practise it as well.”
The book is priced at RM38 and can be ordered through www.greenmanspeaks.com/book or directly from Justlife with shop locations at www.justlifeshop.com/store-locations.
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