Fresh insights into F&B industry


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  • Thursday, 14 May 2015

What’s cooking?: Visitors will get to taste food and drinks as well as check out latest products in the market at the upcoming 16th MIFB Trade Fair.

THE 16th Malaysian International Food and Beverage (MIFB) Trade Fair next month will give visitors a chance to experience, taste and learn more about the food and beverage industry.

With a total of 300 exhibitors from 45 countries, including 10 international pavilions, visitors will get fresh insights into new processes and technologies, industry trends, consumer needs, cost reduction, food safety, traceability and sustainability.

Sphere Exhibits Sdn Bhd is organising the event for the first time on June 11 to 13 at the Kuala Lumpur Convention Centre.

The company’s director Lim Cha Cheng said their involvement was part of a diversification strategy for Singapore Press Holdings.

“It should be exciting as a new team will bring in fresh ideas and more capital injection,” he said, adding the focus would be on seafood, food technology, coffee and tea.

“This is the largest food trade show and most innovative food and beverage show.

“During our last show, 80% of visitors confirmed that they control the purse strings of some of the world’s leading food and beverage manufacturers,” said Lim.

Among those participating are manufacturers, bakers, importers, exporters, caterers, butchers, restaurateurs, wholesalers, retailers, grocers and delicatessens.

Key features of the fair include the business matching sessions.

“We will pre-arrange appointments for industry players to meet new buyers so they can start business negotiations immediately,” said Lim, adding it was a good opportunity to source for new high quality products to expand product range, look for business partners and extend products to new markets.

“The matching is done for free and they can register before the exhibition or during the exhibition itself at the registration counter,” he said, adding that they were aiming for MIFB to be in the top five food and beverage shows in the world.

“We are targeting 30,000 visitors this year compared to 20,000 previously,” said Lim.

Held simultaneously with the fair is the International Seafood Safety and Trade Conference from June 11 to 12 at the Kuala Lumpur Convention Centre, which will explore cutting edge technologies, innovations and green solutions in farming, fisheries and food production.

“The conference will focus on seafood safety and trade including trade, health and environmental issues as well as product development and innovations.”

He added some 300 delegates, both international and local, are expected to participate.

For details on both events, visit www.mifb.com.my or call 03-7981 8766.

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