JOHOR BARU: An investment firm, which has been promoting healthy lifestyle among its employees through its internal programmes, is now expanding it to cover students.
Iskandar Investment Berhad (IIB) launched the “Ultimate Loser Challenge” within their organisation last year where 25 employees participated.
The programme is now on its second year, with another 22 contestants enrolled and is also part of the firm’s Corporate Social Responsibility (CSR) initiative.
IIB president and chief executive officer Datuk Syed Mohamed Syed Ibrahim said that they were now using this programme to reach out to the younger generation especially to their adopted schools students.
The programme introduces several activities including boot camp, aerobic session and healthy lifestyle talk for the students.
“SK Sungai Danga is the first out of eight schools in Iskandar region which was adopted by IIB to benefit from this healthy lifestyle programme especially tailored for primary school students,” he said.
He also added that last year, the programme included three boot camps a week, gym access, monthly fitness as well as dietary counselling to its employees.
“One of our employee Alia Quraisah Mohd Esa, lost 18.7kg in this programme which ran for about three months,” he added.
Meanwhile, the headmaster of SK Sungai Danga Zamri Abd Wahab said the students are excited to attend this short course and hopes that more corporate companies would involve them when conducting their CSR activities.
“Schools have limited funds to carry out such activities and we always welcome any initiative to educate the students, especially in learning something outside of the classrooms,” he added.
Some 20 participants from IIB shared their knowledge and passion for a fit and healthy lifestyle with over 100 pupils of the school, which mainly are residents of Kampung Sungai Danga in the two-hour programme.
Galaxy Fitnesss trainer Nizam Yusof who also conducted FIT Malaysia programmes in Johor led the two-hour session of boot camp and healthy lifestyle talk starting at 7.45am with the students, recently.