New launch: An artist’s impression of the Sapphire on the Park condominium development. — filepic
KUCHING: Sarawak’s leading property developer Naim Holdings Bhd will adopt more innovative marketing and sales strategies as well as a more cautious approach towards product launches this year in anticipation of a slowdown in their take-up rates.
The new product launches and pricing strategy will be implemented based on market demand and buying behaviour in view of weaker buyers’ sentiment caused by various cooling measures implemented by the authorities, stringent bank lending regulations and the imposition of the goods and services tax (GST) last month.
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