SMEs urged to grow with eTrade


From left: Beverages Marketing (S) sdn bhd marketing director Rita Ting, Leany and Sundrop Fruit Juices sdn bhd business development executives Voon Han Hsuan encourages promotion of products through eTrade.

KUCHING: Sarawak small and medium enterprises (SMEs) are urged to join eTrade, a vehicle for e-commence international trading.

According to Malaysia External Trade Development Corp (Matrade), Malaysian SMEs are found to have low contribution (19%) to national exports yet 97.3% of Malaysia enterprises are SMEs.

Currently only 283 companies are registered with Matrade, including four Sarawak companies. Sundrop Fruit Juices Sdn Bhd and Kit Hin are a few of the registered Sarawak companies using eTrade.

“Hopefully more Sarawak companies can take this opportunity to use this to move forward in exports,” said Matrade Sarawak director Leany Mokhtar during the press conference for eTrade.

She said that Sarawak products had the potential to go global with the overwhelming response from past trade shows and exhibitions. Products of Borneo are well known for quality and uniqueness.

The vehicle can accelerate exports by SMEs through participation in international leading marketplace.

Its strategy is to penetrate key export markets such as Asean, China, India, Japan, South Korea, the Middle East and the United States as well as expanding in key e-commerce marketplace like EBay, Amazon, Taobao, and Alibaba.

Using e-commerce for trading has the advantage of expanding business to the global market, reducing cost, improve efficiency, reach niche markets and allow growth in sales.

Since the launching of eTrade in October 2014, Malaysia has been in collaboration with to target the China market. The first phase is just business-to-business e-commerce transaction plateform. They will be moving on to business-to-consumer in the next phase.

The vehicle offers registered companies an e-voucher of RM1,000 for approved marketplace, free training from e-marketplace provider and an opportunity to be listed in trade directory published by e-marketplace.

Registration for eTrade can be done through online from Matrade’s portal and no fee is required. Softcopy of supporting documents (manufacturing, services, trading, professional services) should be submitted. Upon approval by Matrade, successful SMEs will be notified and provided with the e-voucher. Interested SMEs should be registered with Matrade first.

Associations, cooperatives, SMEs already registered as paid or premium members of e-commerce marketplace are not qualified for eTrade.

Matrade will be conducting the eTrade awareness programme in Sibu, Bintulu and Miri. They had already visited Sarikei and Mukah.

“We want to see more Sarawak companies come onboard. E-commerce is the way to go,” said Leany.

For enquiry of registration, visit or email to or or call 082-246780.


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