Ice-cream brand and fashion designer combine chocolate with art on runway


Glittery and chocolatey: Budiazhari (third from left) and Farah Khan (fifth from left )with the models dressed in the five exclusive Magnum ice cream-inspired dresses (from left) the Precious Gold, the Irresistibly Classic, the Luscious Chocolate & Strawberry, the Luxurious Chocolate Brownie and the Heavenly Almond.

MAGNUM’s love affair with everything luxurious and indulgent was once again revealed for the world to see.

Well-known for its premium chocolate ice-cream that’s associated with luxurious lifestyle, Magnum has launched its “Celebrates Chocolate Pleasure” campaign with the aim of strengthening its position as a chocolate expert that uses the finest quality Belgian chocolate in its ice-cream.

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