THE Body Shop gave away 1,000 tree saplings in collaboration with Free Tree Society at The Curve in conjunction with Earth Day.
A total of 16 variants of plants were given away in an effort to encourage Malaysians to plant trees.
“We wanted to give away these saplings and prove how easy it is to keep Malaysia green.
“Whether you live in an apartment, condominium or landed property, there is a plant suited for you.
“The Body Shop wants you to have it,” said The Body Shop Malaysia managing director Datin Mina Cheah-Foong,
The saplings given out included passionfruit, aloe vera, frangipani, cat’s whiskers, papaya, blue pea and mulberry.
The event was also in line with The Body Shop’s desire to heed the call by the Sultan of Selangor, Sultan Sharafuddin Idris Shah to develop a greener environment.
Protecting the Planet is one of The Body Shop’s core values and Cheah-Foong said The Body Shop wanted to emphasise the need to save the planet.
“Deforestation is reaching an alarming stage. The future generation may not be able to enjoy the benefits of a greener environment,” she added.
Parents and children had the opportunity to hear from Free Tree Society members who are plant enthusiasts about the importance of tree planting and how to care for the plants.
Also present was the Malaysian Alliance Conservation for Tigers (MyCat) to disseminate information about the Malayan tigers.
The Body Shop recently paired with them to raise funds through the Kick the Bag Habit campaign which encourages customers to save the environment by reducing the usage of paper bags.
With every bag taken, 50sen is donated to the fund and when a bag is refused, The Body Shop then donates the 50sen.
Attractive paper bags with information on tigers are used by The Body Shop in their 72 stores nationwide.
Permanis Sandilands distributed refreshing peach and pear flavoured green tea during the hot day.
Red FM was the official radio station for the event.