Hotel chain marks Earth Hour with international lights off

Big promise: Hilton Petaling Jaya used a glow-in-the dark backdrop to signify the bright new future the CAREtonHiltonPJ project promises.

HILTON Petaling Jaya marked Earth Hour 2015 from 8.30pm to 9.30pm on March 28, joining Hilton Worldwide’s more than 4,000 hotels and timeshare properties by switching off lights as well as organising other projects for guests in demonstration of their commitment to live sustainably and take action by caring for the planet in the year ahead.

This year, Hilton Petaling Jaya is the latest collection partner for The CAREton Project, a collaborative consumer recycling initiative that recycles drink packs into roofing tiles by Tetra Pak in partnership with Uht Milo and social enterprise Epic Homes.

Under the partnership, Hilton Petaling Jaya through the CAREton@HiltonPJ project will promote awareness for drink pack recycling and serve as a collection point for its employees and its restaurants.

“Last year, The CAREton Project collected and recycled 7.2 million drink packs, contributing to 20 new homes built for underprivileged orang asli communities.

“Our collection partners are critical to this success by making it easy for consumers to drop off their used drink packs.

“We are delighted that Hilton Petaling Jaya has joined our growing network of recycling partners,” said Tetra Pak Malaysia Sdn Bhd environment manager Manjula Murugesan.

Tetra Pak cartons are made up of 75% paper, 20% plastic, 5% aluminum and they are 100% recyclable where recycling facilities exist.

Tetra Pak’s recycling partner KPT Recycle Sdn Bhd, which owns and operates Malaysia’s only dedicated beverage carton recycling facility, is responsible for producing the roofing tiles and other paper products from recycled beverage cartons.

“Through the CAREton@HiltonPJ project, we embrace the power of living sustainably and strive to promote this noble project internally and in the long run, to the community as well,” said Hilton Petaling Jaya operations director Heigo Vare.

Created by WWF, Earth Hour began in 2007 as a way for individuals and businesses to show how simple steps can make a significant impact on addressing climate change.

This worldwide effort began in Sydney, Australia when more than two million people turned off their lights for an hour and reduced the city’s energy consumption by more than 10%.

This year’s theme focuses on mobilising young people to become the next generation of leaders for a sustainable world, a theme that resonates with several Hilton Worldwide commitments to connect and prepare young people over the next five years.

Hilton Hotels & Resorts has a long history of supporting Earth Hour and the original idea was even dreamt up during a WWF meeting held at the Hilton Sydney.

Hilton Worldwide has elevated sustainability as a performance metric and a brand standard across all hotels, raising it to the same level of importance as quality, service and revenue.

To support the company’s sustainability goals, LightStay, Hilton Worldwide’s proprietary performance system, is used to measure, analyse and report on sustainability data across the global portfolio.

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