THE Earth Hour event organised by WWF-Malaysia and Sunway Shopping Malls, and sponsored by Digi Telecom-munications Sdn Bhd, saw more than 1,000 participants taking part in a 1.8km Night Walk and an energy-free dance to show their support for environmental conservation.
Earth Hour is a global environmental initiative by WWF that asks everyone to take personal accountability for their impact on the planet and make behavioural changes to facilitate a sustainable lifestyle to help minimise the adverse impacts of climate change.
WWF-Malaysia thanked the participants, and urged everyone to “Use Your Power to Change Climate Change” even beyond Earth Hour, by supporting the organisation’s forest conservation efforts at wwf.org.my.
“Conservation is the key to climate action.
“Our natural ecosystems such as forests, river basins, flood plains, mangroves and coral reefs as well as biodiversity are the best insurance against a changing climate.
“Which is why in addition to calling on individuals to adopt less carbon-intensive lifestyles and working with businesses towards more sustainable business practices, WWF-Malaysia also undertakes biodiversity conservation projects.
“It is important to conserve our forests not only because they are vital carbon sinks that help regulate the climate, but also because they have significant economic and ecological value from supporting biodiversity, providing clean water supply, food security and soil stability, as well as supporting local livelihoods,” said WWF-Malaysia policy and climate change head Lavanya Rama Iyer.
“Being the first shopping centre in the country to officially celebrate Earth Hour together with WWF-Malaysia in 2011, we are excited once again to join with WWF in engaging our shoppers and the public.
“Other components of Sunway Resort City and Sunway Group will be doing their part by turning off non-essential lights.
“Keeping to our commitment on environmental conservation, we hope to inspire others to do more for Mother Nature with this green initiative,” said Sunway Shopping Malls chief operating officer Kevin Tan.
“For the past seven years, Digi has been actively supporting Earth Hour activities as part of our continuous effort to encourage customers to reduce their shared climate impact by adopting a more sustainable lifestyle.
“This year, in line with the theme, we are excited to introduce an innovative solar-powered device charging station prototype for participants to use.
“We also continue with our support by sponsoring 200 customers as participants to this year’s Earth Hour Night Walk,” said Digi sustainability project manager Philip Ling.