JUST as the saying “diamonds are forever,” from Marilyn Monroe to Rihanna, there is no denying that women’s love affair with this bright sparkly gemstone has survived, and will continue to survive for generations.
These stones are brilliantly cut, with clarity and colour that are truly captivating, which leaves us with little wonder why most people, especially women, are easily enchanted by the precious stones.
For their beauty, rarity, value, as well as being the toughest of any bulk material, diamonds are often associated with romance and are said to symbolise eternal love.
As a timeless object of desire, diamonds are portrayed by many as one that is everlasting.
In honour of diamonds being the birthstone for the month of April, Habib celebrates the Queen of Gems by launching its Diamond Fest 2015, with a fairy tale-themed fashion show and the tagline “Happily Ever After.”
“Diamond Fest is something Habib has been having for the past 16 years.
“Each year, we come up with a different theme and this year we decided to go with a theme which focuses on happiness,” said Habib managing director Datuk Seri Meer Habib.
The fashion show features a variety of modern diamond collections including Habib’s latest design of the stackable ring collection — the Bloom Collection — and its fairy tale-inspired diamond bangle and ring set.
Each piece of jewellery is meticulously crafted to present intricate details.
Boston’s Hearts on Fire — The world’s most perfectly cut diamond’, which is distributed in Malaysia at Habib, also makes its debut with its latest Aerial collection.
The annual event is held with the aim of shedding light on the many questions one would have when shopping for diamonds, be it for adornment or for investment.
“It is not just about sales, it’s about awareness,” said Meer.
Offering a wide range of diamond jewellery, Habib’s Diamond Fest is held from April 1 to 30 with discounts of up to 70%. For details, visit www.habibjewels.com