Lessons in handling crises


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  • Wednesday, 08 Apr 2015

Here it is: Krishnamoorthy (left) showing the e-book on iPad to Faiz and Dr Kirkham (right).

THE first Malaysian book on MH370 — Flying Through Crisis MH370 Lessons in Crisis Communications — is now available as an e-book from e-sentral.com.

The e-book can be downloaded to mobile devices including the iPad, smart phone and tablet.

Authors Dr David Kirkham and Krishnamoorthy Muthaly decided to get the book printed and published as an e-book as there was an international market for the MH370 book.

“We wanted to keep it in the family by getting the e-publishing company in Malaysia to support a local enterprise,” said Krishnamoorthy.

E-Sentral chief executive officer Faiz Al-Shahab said: “Publishing electronically is a stroll in the park compared to print publishing, and it makes you almost miss the hassle of distribution too.

“It is easy to purchase an e-book. Start by creating an account with e-sentral.com and after creating an account, you need to login into your account.

“Click on the book that you want to purchase, select buy. Click Checkout and then click Payment,” Faiz added.

Krishnamoorthy said the book offered more than 100 case studies in MH370 and MH17 as well as a section on AirAsia’s plane crash in December.

He said book reviews noted that it was a balanced, vivid, eyewitness analysis of crisis situations.

“It is about communicating in a disaster and provides anecdotal quotes from the international, regional and local media on how they covered the MH370 crisis.

“The book also addresses media relations, press conferences, written statements, interactions between media and families, social media use, training spokespeople, media agendas, angles and politics and delivering key messages,” said Krishnamoorthy, who was present at press conferences and worked with local and foreign journalists during the MH370 and MH17 crises.

The printed version of the book is also on sale at MPH bookstores and available via online orders.

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