Taiwan-based Malaysian singer-songwriter Penny Tai launched the World Vision Malaysia 30-Hour Famine 2015 and is the event’s ambassador.
Tai hopes to encourage more Malaysians to join the movement.
“This role can create such an impact in raising awareness to help children in need all over the world,” said Tai at the launch.
The World Vision 30-Hour Famine is an annual fundraising-cum-advocacy event to raise awareness on poverty and hunger affecting marginalised communities, particularly children.
Since taking on the ambassadorial role, Tai has visited the Beautiful Gate Foundation for the Disabled and helped cook a nutritious meal for residents.
She also demonstrated some simple exercise movements and also ended her visit by performing some of her songs.
Tai will also be present for the 30-Hour Famine Countdown on Aug 2 at Petaling Jaya Stadium, World Vision Malaysia is expecting 35,000 participants and hopes to raise RM2.4mil.
Funds raised will go to programmes like the First 1,000 Days project which provides essential maternal care for mothers and their children in Vietnam, health and nutrition projects that improve access to nutritious food and health services in India, Myanmar and Vietnam, as well as water, sanitation and hygiene projects for better access to clean water, good hygiene and sanitation practices and facilities in Cambodia, Indonesia, Sri Lanka and South Africa.
The funds will also be used for education programmes for youth community advancement in Cambodia, child protection initiatives to prevent child injuries and child risk in China and Thailand, taskforce capacity building to ensure quality work in Vietnam, and encouraging financial development through training in Cambodia and Mongolia.
Local beneficiaries include the Beautiful Gate Foundation for the Disabled, Malaysian Assistance Fund (Sabah), WeCare, Yayasan Sin Chew and Dignity for Children Foundation.
World Vision Malaysia chief executive officer Datuk K J Abraham said hunger and poverty are not issues that can be addressed overnight.
“We hope that via the 30-Hour Famine event we will be able to reach an ever-growing number of Malaysians and challenge them to be socially aware and active and realise that individually and collectively they can create change for those who need it.”