Staying loyal to local animation

For loyal customers: Lee and Brown flanked by Yaya (left) and Boboiboy at the launch of the figurine series.

BUILDING on the success of its Bolario Bear programme last year, 7-Eleven Malaysia presents its 2015 loyalty initiative — locally created 3D animated character BoBoiBoy and friends in collaboration with the creators, Animonsta Studios.

The BoBoiBoy figurine series consists of eight characters, namely BoBoiBoy Wind, Earth and Lightning along with the introduction of two character elements, BoBoiboy Fire and Water, and supplemented by his friends Yaya, uber-cool Fang and adorable lil’ Ochobot.