JOHOR BARU: The state government will be providing incentives to local travel agencies that promote inbound activities through their packages on an international scale.
Johor Tourism, Trade and Consumerism committee chairman Datuk Tee Siew Kiong said that the amount of the incentives would depend on the agencies’ participation level in international travel fairs.
“We have started the incentive at the Asia Travel Forum in Myanmar in January this year and it turned out well as participation were mainly from big companies including Legoland Malaysia.
“The incentives are aimed at helping to lessen the agencies’ expenses for booth rentals and travelling cost to the respective country where the fairs are being conducted,” he told a press conference in MITM Travel Fair 2015 on Friday.
Tee said that the partnership between travel agencies and the Johor Tourism Department would provide tourists with a clearer picture of what Johor has to offer.
“This will also allow travel agencies to get to know the foreign agencies and team up for a better collaboration in the future.
“In February, we have handed out the incentive to a local company for participating in a travel exhibition in India,” he said adding that the department received positive feedback from the agencies.
Meanwhile, Malaysian Chinese Tourism Association Johor Chapter chairman Alvin Ho said that some 40,000 visitors thronged the MITM Travel Fair 2015, which was staged from March 6-8 to March 8 at Sutera Mall here.
“We had about 92 booths with over 20 travel agencies participating this year, offering good bargain travel packages for its visitors,” he added.