Many new exhibitors at furniture fair


The exhibition hall: The spacious layout of the exhibitors’ booths in PWTC, Kuala Lumpur provides a conducive environment for buyers who attend the international furniture fair.

THE Malaysian International Furniture Fair’s (MIFF) 21st edition is impressing visitors with the cutting-edge products on display by exhibitors.

The five-day event that opened on Tuesday, has received overwhelming response with 80,000sq m of booth space in two venues — Putra World Trade Centre (PWTC) and Matrade Exhibition and Convention Centre (MECC).

“Two of the largest exhibition halls, PWTC and MECC, have been fully utilised.

“We are looking forward to the completion of the new MECC exhibition hall, which will have 40,000sq m of space,” said MIFF chairman Datuk Tan Chin Huat.

This year, MIFF attracted new exhibitors from Bulgaria, South Korea and Malaysia, and a high volume of pre-registered first-time buyers.

The five-day event features 508 exhibitors from 15 countries including Malaysia, with up to 6,000 international buyers from about 150 countries.

“I see many new faces and with the number of good products this year, MIFF should be able to break last year’s record,” said Tan.

Last year, the annual trade show set a record of US$892mil (RM3.23bil) export sales, with 503 exhibitors from 13 countries, and 20,000 visitors, including 6,171 international buyers.

The international buyers, Tan said, came mainly from South-East Asia followed by Europe, North America and South America.

One of the highlights this year is the free MIFF application that allows buyers to keep up-to-date with the latest happenings and search for exhibitors and products beforehand to plan ahead.

“MIFF is one of the few exhibitions that use this application and we can see exhibitors making full use of this feature to leverage their exposure,” said Tan.

The trade show incorporates the MIFF Furniture Design Competition, supported by the Malaysian Timber Council, which serve as a platform for design talents to showcase their creativity.

Several activities have been lined up throughout MIFF including the buyers’ night for business networking opportunities and free seminars by industry experts.

“MIFF keeps improving every year, creating an ideal platform for our company to expand internationally,” said Safari Office System Sdn Bhd chairman Safari Yong, whose company has been an exhibitor since MIFF’s inception in 1995.

Shantawood Manufacturing Sdn Bhd executive chairman Datuk Peter Sow, who has been an exhibitor for almost 20 years, said the trade show had been successful in facilitating the furniture industry in the country by providing opportunities for companies to expand internationally.

“I am confident with the quality of Malaysia’s products with reasonable prices as well as the service and business integrity,” said KS International Company import manager Sarah Jane Tan from the Philippines.

Joanne Bizo, a buyer for Furniture City in New Zealand, said she had visited MIFF for seven consecutive years because of the quality products showcased each year.

The China and Taiwan pavilions are located at PWTC while Muar Hall is in MECC, with free shuttle service between both venues.

MIFF 2015 is organised by UBM Malaysia and the opening hours are from 9.30am to 6pm (Tuesday to Friday) and from 9.30am to 5pm on Saturday.

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