THE Heart Foundation of Malaysia (Yayasan Jantung Malaysia) has announced a collaboration with Great Eastern Life Assurance for the inaugural Great Eastern Colour My Heart Run in Penang and Kuala Lumpur.
The foundation’s president Tun Ahmad Mohd Sarji Abdul Hamid said: “The Great Eastern Colour My Heart Run is a unique event that will be held in two cities. We believe that fitness should be enjoyed and that the twin benefits of enhanced fitness levels and general well-being will help to create a holistically improved quality of life for all our participants.”
Great Eastern director and chief executive officer Datuk Koh Yaw Hui, said the development was a key part of their Live Great Programme, the first integrated health and wellness programme by an insurance company in the region that was designed to assist people to achieve health goals.
“The Great Eastern Colour My Heart Run was conceptualised to promote health and improve the level of general happiness among Malaysians. We believe these two components are important to foster physical and emotional wellness to create a holistic lifestyle. A healthy heart makes a happy man,” said Koh.
“It is our brand promise as a life company to inspire Malaysians to turn their health intentions into actions so that they can live healthier, better and longer not only for themselves but also for their loved ones.
“Great Eastern Life wants to highlight the importance of keeping a balanced lifestyle through health and wellness initiatives.”
Held over two weekends in Penang and Kuala Lumpur, the run is an international event featuring a 12km timed race and a 5km fun walk, catering to all ages and fitness levels.
The Penang leg will take place Padang Kota Lama in George Town on April 19 while the event in Kuala Lumpur will take place at Merdeka Square on May 24.
Early bird registrations start at RM45. Included is a RM5 donation to the Heart Foundation as well as a kit for participants in the 5km race containing a wide range of items including a T-shirt, sunglasses, stickers, powder packs, individualised bibs, face masks and a snack pack.
“The importance of an event like this cannot be stressed enough. Heart disease and stroke related deaths have become the number one killer in Malaysia, already causing almost twice as many deaths as cancer and accounting for over 30% of all medically reported deaths.
“In many cases these could have been avoided with a change in lifestyle – eating more healthily and daily exercise – and we hope that Malaysians will enjoy these events and see that exercise can be fun. Bring your parents, your grandparents and your children and have fun as a family,” said Sarji.
The KL event will be combined with the annual 12km Great Eastern Live Great Run that has been organised the last four years.
“Every year, we set a theme for the run — last year’s was “Superheroes” — to demonstrate that running can be fun,” said Koh, who added that an event such as this could be made into an activity that fosters quality time with family and friends.
“By combining it and growing it with the Heart Foundation this year, we will be able to reach out to a larger audience in exciting new ways.
“As the main presenter of the event, we believe that the Great Eastern Colour My Heart Run will offer tremendous benefits and excitement as participants share unforgettable ‘Live Great Moments’ with their loved ones. We want to be part of their health and wellness journey as they continue to make little healthy changes in life, which I am sure, will bear fruit if done consistently,” he said.
“It is our intention to ensure that the events are operated at the highest international standards and provide an unbeatable experience for the participating public,” said Heart Foundation of Malaysia chairman Datuk Dr Sambhi.
For details, visit greateasterncolourmyheartrun.com