Capturing a moment in time


Piece of the past: Guests taking photos of models posing in front of a projection during the campaign launch in Sekeping Victoria.

TRAVEL back in time and see what parts of Penang really looked like back then, through the month-long ‘Canon Get Closer’ campaign.

Under the campaign, projections showing iconic sights of the past are triggered by a camera flash.

The projections are taking place at Fort Cornwallis and in Jalan Masjid Kapitan Keling from now until Friday.

From Saturday to March 13, the windows to the past move to the Pinang Peranakan Mansion and Cannon Street, followed by Armenian Street and Penang Hill from March 14 to 20.

For the final week of March 21 to 28, Gurney Paragon Mall’s St. Jo and the Canon Imaging Square in Burmah Road will be the venues. All projections will run from 5pm to 10pm.

Canon Marketing (Malaysia) Sdn Bhd president and CEO Wataru Nishioka said George Town’s status as a Unesco World Heritage site made it an obvious choice for the ‘time travel’ campaign.

“Photography capture precious memories,” Nishioka said at the launch at Sekeping Victoria on Friday.

“Over the years, historical sights have dimmed into obscurity.Tourists could be standing on a goldmine of history but be completely oblivious to it.

“This campaign will reveal history before their very eyes, for that brief moment,” he added.

There will also be a photography contest for both locals and tourists.

All one has to do is visit all eight locations and snap pictures with the projections.

Then, visit and like Canon Camera Malaysia’s Facebook page, and upload those photographs with a caption describing your history with the place.

The contest is divided into camera and smartphone categories, and offers prizes of Canon cameras worth a total of RM20,000.

The campaign is endorsed by the Penang State Tourism Board.

For more details, visit www.facebook.com/canoncameramsia.

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