SHAH ALAM: Mr Bean and Bruce Lee will be among the famous faces that will greet some schoolchildren here when they get on their school buses.
Thanks to School Buzz, a new advertising project under The Star Media Group to turn school buses into mobile billboards, such advertisements and those of other products can now go on about 15,000 school buses nationwide.
The project is offering ad space on school buses nationwide, opening up more opportunities for both businesses and bus operators.
Star Publications (M) Bhd group managing director and CEO Datuk Seri Wong Chun Wai said that with a network of over 15,000 school buses, advertisements would reach close to five million students across the country. And that’s not counting the people in the residential areas.
“For the first time, school buses will be used as advertising platforms for companies to reach out to a niche market, namely children, their families and their neighbourhood.
“School bus owners can also benefit, as it will add to their primary income of transportation fees,” Wong said at the launch yesterday.
School Buzz was created in partnership with the Land Public Transport Commission (SPAD), which will regulate the visuals for advertisements to ensure they abide by advertising rules issued by relevant authorities.
SPAD chairman Tan Sri Syed Hamid Albar, who launched the project, said the commission would only allow school buses below 20 years old to be involved in the project.
Prominent tourism centre i-City is the first advertiser on board the project.
I-Berhad deputy chairman Datuk Eu Hong Chew said School Buzz was in line with the company’s own corporate vision of making i-City an edutainment centre for children.
“We feel proud to be part of this community service project because it is intended to instil some cheer among school bus drivers, whose livelihoods have been affected by rising costs.
“This will enable bus rides for school children to be kept at an affordable rate,” he said.
The project is carried out in collaboration with the Federation of Malaysian School Bus Operators Associations.
Advertisers can choose from a series of packages ranging from small, medium to large buses, with a minimum of 10 buses for at least three months. Those who sign up before March 31 will enjoy a special six-month package with additional two months free of charge. Call 03-79668230 or e-mail firstname.lastname@example.org for more information.