WHEN one hears “Korean cuisine,” the first things that come to mind is of course kimchi (fermented vegetables), daklgalbi (stir-fried chicken in chilli pepper paste) or jajangmyeon (noodle dish topped with black soybean paste).
However, popular Korean drama He Who Came From the Star created a global fad for Korean fried chicken and riding on the still-relevant Hallyu wave is KyoChon Fried Chicken.
Established in 1991, the famous Seoul-based chain has opened their third Malaysian branch in Pavilion KL, which also happens to be the largest KyoChon outlet in South-East Asia.
The store was launched by KyoChon founder Kwon Won-Kang and Double Fry Sdn Bhd chairman Datuk Steven Chin, whose company is the master franchise holder of KyoChon.
Also in attendance were South Korean Embassy finance attache Park Gwang Seok, KyoChon CEO Pyo Joo Yeong and senior directors from Double Fry.
In his welcome speech, Chin expressed his appreciation to everyone who contributed towards making the new branch a possibility.
“I would like to congratulate the management and staff members for your dedication and teamwork. Your continued support has allowed KyoChon to grow,” he said.
Kwon voiced his gratitude as well, thanking all those involved for their innovation that allowed KyoChon to be a global success.
After the grand opening ceremony and unveiling of the KyoChon nameplate, a lion dance took centre stage.
“We are currently in negotiations to expand to other parts of Malaysia within this year,” said Double Fry managing director Terry Goh.
The other two KyoChon outlets are in Menara Hap Seng in Kuala Lumpur and 1 Utama shopping centre in Petaling Jaya.
KyoChon now has more than 1,000 outlets worldwide and the brand’s current spokesman is celebrated Korean actor Lee Min Ho.