MOTOR insurer Allianz General Insurance Company (M) Berhad (Allianz General) is once again demonstrating its commitment to increasing road safety awareness by launching a Road Safety Tips Booklet to cultivate road safety habits at an early age.
It serves as a reminder guide for children and a teaching tool for teachers and parents.
To supplement the booklet, 15 sets of Road Safety Tips Puzzles were given to schools as an aid for teachers in their road safety lessons.
Allianz Malaysia head of Allianz4Good, Ng Siew Gek, said there were 1.24 million deaths on the roads worldwide annually and road traffic injuries were the leading cause of death among people between 15 and 29 years old.
“From January to September 2014, a total of 5,138 road fatalities and 357,292 road accidents were recorded.
“With these alarming statistics, we see the importance of increasing the awareness of road safety among Malaysians.
“Allianz Malaysia has been actively promoting road safety via its collaboration with the Road Safety Department (JKJR) since July 2011, when a memorandum of understanding was signed between Allianz General and JKJR.
“In 2014, Allianz and JKJR extended their partnership for a further three years.
“Since we began in 2011, 103 road safety advocacy campaigns have been carried out nationwide with 440 employees trained by JKJR as Road Safety Ambassadors. We reached out to over 14,000 road users in 2014 alone through our various initiatives,” she added.
Last year, road safety awareness campaigns and workshops were conducted in three primary schools and two secondary schools.
The company’s other initiatives included distributing specially designed reflective stickers to increase the night visibility of motorcyclists, distributing child safety booster seats as well as windbreakers, and sponsoring the exchange of unsafe helmets that were too old or non-standards compliant with Sirim-approved ones.
Allianz Malaysia also embarked on the “Long Short Walk – a World Walk for Road Safety” that focuses on pedestrian safety.
It is an initiative of the Zenani Campaign.
The campaign was launched in the name and memory of Zenani Mandela, as an awareness-raising initiative in support of the UN Decade of Action for Road Safety 2011-2020 by the Mandela family, the Nelson Mandela Foundation, the Make Roads Safe campaign and the Road Safety Fund. It constitutes lots of short walks that combine into one Long Walk: a call for action for safe walking.
“We believe that road safety is not just important for motorists, but pedestrians too. Safe walking should be a basic right and we support the call for safer roads for all,” said Ng.
Globally, Allianz partners with the FIA Foundation’s Road Safety Fund in support of the UN Decade of Action for Road Safety 2011-2020 under the mission “Drive Safely”.