Cinema expands nationwide

TGV Cinemas has increased its multiplex theatres nationwide to 26 after the opening of four new locations.

They are in Aeon Bukit Mertajam in Penang, Aeon Seri Manjung in Perak, Aeon Kulaijaya in Johor and Permaisuri Imperial City Mall (PICM) in Miri, Sarawak.

Collectively, the four cinemas have 27 screens and 4,480 seats, giving TGV Cinemas a total of 211 screens and more than 36,500 seats across the country.

Chief executive officer Gerald V. Dibbayawan said the recent openings – especially in Miri being its first cinema in East Malaysia – were pivotal to their growth.

“This will pave the way for two more in Kota Kinabalu and Kuching by 2016.

“These new locations in all corners of Malaysia also mark our ongoing passion to share and enhance the cinema-going experience with the growing number of movie lovers,” he added.

Dibbayawan pointed out that all halls in the new locations are fitted with state-of-the-art Dolby Digital sound system and Christie CP2220 digital cinema projector system.

In addition, the first row in each hall of the PICM location is fitted with Beanie seats.

He said in today’s day and age, watching a movie was no longer just about the story, but also enjo-ying it in full cinematic glory on the big screen with the state-of-the-art sound system and in the company of friends and loved ones.

“This is precisely why our new locations are either in central business district areas, housing areas or neighbourhood retail malls.

“Each one represents a strategic location whereby friends, colleagues and family spend time together,” he added.

In conjunction with the openings, there were Open Houses in the PICM and Bukit Mertajam cinemas, with free screenings of Maleficent, Transformers: Age of Extinction, Marvel’s Guardians of the Galaxy and Interstellar, and giveaways of 1,000 sets of popcorn.

In addition, TGV Cinemas is also running the 30 Days of Goodies promo at all new locations, where the first 100 customers each day until Feb 6, can claim free movie passes or regular popcorns.

Their loyalty programme, TGV MovieClub, also proved a hit with many signing up.

“We will be having more unique offerings like our TGV Family Screening sessions which are becoming increasingly popular amongst young families, and TGV Halls of Horror,” Dibbayawan said.

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